Why AI holds the key to relevance and personalisation

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Beth Carlson

Beth Carlson

As a member of the Advertising Cloud’s Advanced Measurement team, Beth provides services and support for Ad Cloud customers who seek to use better media measurement as a means of increasing the effectiveness of their advertising efforts. Originally from Southern California, Beth has worked in media and advertising for 10 years in New York and now London. Prior to Adobe Beth worked as a Media Strategist at TubeMogul, and as a National TV buyer at MediaVest, now Spark Foundry. Beth got her start interning at art and fashion magazines while studying for a B.A. in Media History & Theory from New York University’s Gallatin School, and an M.A. in Media Studies from The New School. In her spare time Beth enjoys traveling and filling her flat with as many plants as possible.


Five Steps to Maximise Your Media Measurement

Five tips to help you get the most out of track­ing and mea­sur­ing, while refin­ing your pro­gram­mat­ic approach.


Three Hallmarks of a Successful Marketing Experiment

Cor­re­lat­ed met­rics don’t always indi­cate causal­i­ty. That’s where exper­i­ments come into play.

Digital Marketing

What Are the Metrics That Matter?

Feel­ing over­whelmed by data over­load? Fol­low these steps to find out which met­rics real­ly mat­ter to your brand.