Adobe Summit EMEA 2018: The Rise of Experience Business

Welcome to Adobe Summit 2018! Make “Experience” Your Business—It’s Good for Business

Adobe Summit EMEA “Sneaks”

Brad Rencher

Brad Rencher

In his role as executive vice president and general manager, Brad drives the vision for Adobe’s Digital Marketing business, one of the world’s largest enterprise SaaS businesses. He leads the global product and business organization responsible for building Adobe Experience Cloud — the most integrated set of solutions to build campaigns, manage advertising, and gain deep intelligence for business. Under his leadership, Adobe Experience Cloud has experienced exponential growth and has been touted as the industry leader by Forrester and Gartner, among others. A sought-after thought leader, Brad speaks at several key industry events such as Advertising Week in New York, Cannes Lions Festival, and dmexco.

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