Delivery is now about more than getting a purchase to a customer. Delivery is a purchase and it often matters more to the customer than the price of the item they’re buying.
As the holiday season remains the most lucrative period for retail, the stakes are higher than ever to get it right.
Consumers today have very high expectations of their shopping experience, and those retailers that meet these expectations excel. However it’s key that as a brand you own the whole customer journey, from engaging content that is personalised through to a frictionless shopping experience followed by an informative post purchase experience.