How To use Digital Transformation to Answer Customer Questions

Why a subscription mindset is the future

It’s time to put the transparency back in your ad spend

Daniel Britcher

Daniel Britcher

As Adobe's EMEA Lead for the Media & Entertainment Industry, Dan Britcher brings more than 20 years of experience in sales, business development and product strategy across technology, publishing, broadcasting and digital media industries. Prior to joining Adobe, Dan held executive positions at Time Warner, Guardian Media Group, Brightcove and Yahoo, where he was responsible for the integrations of Flickr, Eurosport and Bebo post-acquisition. He has also managed large media industry relationships including BBC, ITV, ProSiebensat, MailOnline, BT, NewsCorp, MailOnline and the Financial Times.

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Addressable TV—Six Ways to Address It

Stronger targeting via addressable TV ensures higher engagement and better viewing experiences.
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