Adobe Summit EMEA 2018: The Rise of Experience Business

Welcome to Adobe Summit 2018! Make “Experience” Your Business—It’s Good for Business

Adobe Summit EMEA “Sneaks”

Daniel Britcher

Daniel Britcher

As Adobe's EMEA Lead for the Media & Entertainment Industry, Dan Britcher brings more than 20 years of experience in sales, business development and product strategy across technology, publishing, broadcasting and digital media industries. Prior to joining Adobe, Dan held executive positions at Time Warner, Guardian Media Group, Brightcove and Yahoo, where he was responsible for the integrations of Flickr, Eurosport and Bebo post-acquisition. He has also managed large media industry relationships including BBC, ITV, ProSiebensat, MailOnline, BT, NewsCorp, MailOnline and the Financial Times.


Addressable TV—Six Ways to Address It

Stronger targeting via addressable TV ensures higher engagement and better viewing experiences.