Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

David Burnand

David Burnand

David is the Director of Enterprise Marketing EMEA for Adobe, one of the world’s leading software companies. He is responsible for the development and implementation of Adobe’s marketing strategy in Northern and Central Europe, as well as leading our Experience Cloud campaigns across Europe, Middle East and Africa. Prior to joining Adobe, David held global marketing leadership roles at Siemens and Atos and he also led the London office of Stein IAS – the World’s most awarded B2B agency – developing marketing strategies for brands including Samsung, KPMG and Juniper Networks. His work has won several awards including Best International Campaign at the B2B Marketing Awards, as well as multiple honours at the BMA’s B2 Awards in the United States.

Connect

Kanye West, source d’inspiration : pourquoi les marques doivent personnaliser leur contenu en temps réel (grâce à l’IA)

Le con­tenu est désor­mais roi, et son influ­ence est fonc­tion de la manière dont il est mis à prof­it. Ces deux aspects se révè­lent essen­tiels si les mar­ques veu­lent répon­dre aux attentes de leurs clients dans l’environnement mul­ti­canal actuel. L’autre défi de la per­son­nal­i­sa­tion con­siste à trou­ver les moyens d’être plus réac­t­if et de con­tenter encore plus vite les clients.

Customer Success

Top Picks Across the Marketing Innovations Track at Adobe Summit EMEA

The Mar­ket­ing Inno­va­tions track is all about the future, the wow and the just plain awe­some!

News

Adobe EMEA Symposium: Driving brand loyalty in the experience era

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UK Shoppers Gear Up for Online Christmas: Infographic

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Reinventing loyalty: infographic

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Reinventing loyalty: understanding consumer behaviour in the experience era

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Enquête d’Adobe sur les e‑mails : adoptez la bonne conduite pour interagir avec vos clients

Con­nais­sez-vous réelle­ment les habi­tudes des Français vis-à-vis de leurs emails ? Notre dernier étude souligne qu’ils y passent de moins en moins de temps et que leur atten­tion a bais­sé. Si l’email reste un canal mar­ket­ing priv­ilégié pour 61% com­ment dès lors les mar­ques font-elles face à la pres­sion ?

Adobe’s Email Survey: Get your Customers Engaged the Right Way

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Adapting to the changing advertising landscape

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