Author Archive: David Burnand

Adobe EMEA Symposium: Driving brand loyalty in the experience era

Cus­tomers don’t buy prod­ucts. They buy expe­ri­ences. To show brands how to rein­vent their approach to cus­tomer loy­al­ty and make expe­ri­ence their busi­ness, Adobe is host­ing an exclu­sive EMEA Sym­po­sium, focus­ing on the impact of chang­ing cus­tomer behav­iour on brand … Read more

UK Shoppers Gear Up for Online Christmas: Infographic

With the hol­i­day sea­son fast approach­ing, Adobe Dig­i­tal Insights spoke to over 5,000 con­sumers across the globe about their Christ­mas retail habits to deter­mine what, where and how they intend to shop this year. The results? Record spend­ing is on … Read more

Reinventing loyalty: infographic

There’s no ques­tion that there has been a seis­mic shift in how we regard brands over the past decade. It cer­tain­ly feels like con­sumer loy­al­ty has become increas­ing­ly dilut­ed, so what’s dri­ving this trend? Work­ing with Gold­smiths, Uni­ver­si­ty of Lon­don, … Read more

Reinventing loyalty: understanding consumer behaviour in the experience era

We need to be think­ing about con­sumer loy­al­ty dif­fer­ent­ly in the age of expe­ri­ence’, writes David Bur­nand, enter­prise mar­ket­ing direc­tor, Adobe EMEA There’s no ques­tion that there has been a seis­mic shift in how we regard brands over the past … Read more

Adobe’s Email Survey: Get your Customers Engaged the Right Way

Peo­ple still love email, but inbox engage­ment is chang­ing  — and so should brands “Drop me an email” – a phrase you’ll hear a lot pro­fes­sion­al­ly and per­son­al­ly. What we want­ed to find out is whether the way we use … Read more

Adapting to the changing advertising landscape

This week we’re delight­ed to join the biggest gath­er­ing of Europe’s mar­ket­ing com­mu­ni­ty at Adver­tis­ing Week Europe (AWE) in Lon­don, of which Adobe is a proud part­ner. This is an excit­ing but also chal­leng­ing time for adver­tis­ers, as is evi­dent … Read more