Author Archive: Digital Europe

Ten things you need to know — 8/12/17

Wel­come to ‘Ten things you need to know’ — the first in what will hope­ful­ly be a fort­night­ly explo­ration of…er…news! Inter­est­ing and friv­o­lous things from the inter­net! Occa­sion­al nuggets of inspi­ra­tion for mar­keters! That sort of thing, real­ly. The idea … Read more

What Is World-Class Customer Experience?

What makes a world-class cus­tomer expe­ri­ence? Recent research reveals that the over­all per­for­mance in cus­tomer expe­ri­ence by British brands has nev­er been low­er in the last eight years, while the over­all per­for­mance by Amer­i­can brands rose in 2017. British brands … Read more

Why CMOs Are Overhauling Their Digital Strategy

Why are so many chief mar­ket­ing offi­cers (CMOs) in the UK over­haul­ing their dig­i­tal strat­e­gy? A recent Cen­suswide sur­vey of 100 UK CMOs and mar­ket­ing VPs at com­pa­nies with a turnover of at least £20 mil­lion found that a vast … Read more

The Experience of Travel Marketing

Why are trav­el and hos­pi­tal­i­ty brands slow to adopt mobile tech­nol­o­gy? A recent sur­vey of 1,000 peo­ple found that 54 per­cent of British trav­ellers are dis­ap­point­ed in the trav­el industry’s inabil­i­ty to improve their hol­i­day expe­ri­ences because of a slow … Read more

Why are brands failing to market to deaf and blind consumers?

What is your brand doing to con­nect with con­sumers who have visu­al or hear­ing impair­ments? For many com­pa­nies, the thought of deaf and blind con­sumers inter­act­ing with their brand sim­ply hasn’t come to mind, and few realise the impor­tant oppor­tu­ni­ty … Read more