It’s the companies that deliver great experiences time and time again that see customers consistently coming back for more. But amazing experiences don’t happen easily, the driving force behind this is underpinned by a culture of data, where insights provide invaluable customer intelligence.
Businesses that put data at the centre of their operations are sure to see huge improvements, from increased revenue, to improved efficiency, greater customer loyalty, higher profits and increased market capitalisation – to name a few.
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ABM should be one of your cornerstone B2B marketing strategies to improve win rates and increase deal size
Deeply understanding each customer’s journey can’t be overlooked, and it’s often the difference between a brand’s failure and success. To create those compelling, personalised moments, or experiences, brands need to integrate content and data quickly and effectively, and at scale.
There’s a lot of talk in all businesses about digital transformation, and that is a critical step. But the next phase is to successfully use digital transformation to achieve a customer-centric business transformation.
When it comes to analytics, it becomes incredibly clear that there are a handful of features and techniques that set the leaders apart from everyone else. We wanted to share some of our tips for using Adobe Analytics to establish a data-driven culture.
Breakthrough Innovations in Adobe Marketing Cloud Help Marketers Excel in Customer Experience Management
As part of Marketing Nation at Adobe Summit 2019, we are introducing multiple new cutting-edge capabilities in Adobe Marketing Cloud, helping marketers design and deliver transformative experiences to both the businesses and consumers.
Today marks the beginning of Adobe Summit 2019, the world’s largest conference focused on customer experience management.
At Adobe Summit, Adobe debuted new innovations in its Analytics Cloud to give data scientists and business analysts a way to map customer journeys more accurately than ever before.
New innovations in Adobe Experience Cloud that will help retailers excel in CXM across physical and digital storefronts.
Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies
Magento’s new Progressive Web Applications (PWA) helps merchants to solve the mobile conversion dilemma
Learn how Adobe Sensei uses AI to find the best UGC for marketers