Blog Archives

The switch is on: Google AdWords moves to Enhanced Campaigns

enhanced campaigns

Today marketers will see one of the most fundamental changes to paid search advertising since the introduction of AdSense. Google AdWords moves over to the Enhanced Campaigns format, completely overhauling how advertisers target searchers based on their device, location and

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Posted in Advertising, Digital Marketing

Marketing Minutes with Alain Heureux

MM

The IAB’s Mediascope Europe research reports cover 28 markets and have more than 50,000 consumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chairman Alain Heureux. We sat down with Heureux for

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Posted in Digital Marketing

Twitter’s new ads experiment: cookies and CRM

Tweetbutton

Twitter is currently testing an exciting development in Twitter ads in the US – the ability to target ads with cookies and CRM data. Marketers already use this feature on Facebook, Google, Amazon and many other websites, but this is

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Posted in Advertising, Social Marketing, Web Experience Management

Targeting and optimisation increases conversion and we have the proof

Budgets to optimisation

We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers

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Posted in Digital Marketing, Testing & Targeting

Marketing Minutes with Viacom’s Christian Kurz

Christian Kurz, Viacom

In the latest Marketing Minutes  video, we sat down with Viacom’s VP of Research, Christian Kurz, to talk about millennials (age 9 -30). It turns out millennials around the world have a lot more in common than any previous generation

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Posted in Digital Marketing

Click Here: Adobe research shows marketers are missing the digital mark

Click Here: The State of Online Advertising

Between pop-ups, banners, search, video, social, page takeovers, and more, consumers are seeing more ads than ever to support their favourite web-based pastimes. Turns out 60% of consumers in the UK, France and Germany agree that online ads are annoying.

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Posted in Advertising, Digital Marketing, Social Marketing

Big Data: Friend or Foe?

BigData

That was the topic of yesterday’s #BigDataChat, a live online discussion hosted by the Guardian, exploring the relationship between Big Data and digital marketing. If you missed it, here is a quick wrap-up. Our  own Jamie Brighton, Product Marketing Manager

Posted in Analytics, Digital Marketing

Marketing Minutes with Le Web’s Loïc Le Meur

Marketing Minutes with Loic Le Meur

In this edition of Marketing Minutes, LeWeb founder Loïc Le Meur discusses the conference’s next theme, The New Sharing Economy and how businesses are adapting for this new economic model. Loïc highlights some great examples of how the changing economic climate has

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Posted in Digital Marketing

What do you actually want from social media? Figure it out with the “Like-Cycle”

Like cycle

Social media is still a young industry, says Jeremy Waite, Adobe’s head of social strategy for EMEA. He’s right. A few years ago many of us were only dabbling with MySpace, Twitter and Facebook. Now we have even more social

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Posted in Digital Marketing, Social Marketing

Digital marketers, what are you using social media for?

Capture

We wanted to know – what are you using social media for in your digital marketing? So, we asked: #twitpoll What are you using twitter for as a digital marketer: A) Brand awarenessB) Lead generationC) Customer serviceD) Driving sales —

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Posted in Digital Marketing, Social Marketing
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