Author Archive: Eric Debray

Digital Marketing and IT: The Moment Has Come To Work Together

Mar­ket­ing inevitably con­tin­ues its meta­mor­pho­sis into dig­i­tal mar­ket­ing and, con­se­quent­ly, adopts new tech­nol­o­gy. Its appli­ca­tion port­fo­lio is fill­ing out, neces­si­tat­ing a larg­er inte­gra­tion to opti­mize its effec­tive­ness. In order to con­tin­ue evolv­ing, dig­i­tal mar­ket­ing needs to be able to count … Read more