Author Archive: Garrett Ilg

How can brands drive loyalty in the face of digital disruption?

What hap­pens when your cus­tomers and their needs are con­stant­ly chang­ing? There’s been much dis­cus­sion on the impact of dig­i­tal — par­tic­u­lar­ly — how our behav­iours are chang­ing in the face of vast choice, with increased expec­ta­tions that we should … Read more

Become an Experience Business at Adobe Summit EMEA 2017

I’ve been lucky enough to live all over the world: Tokyo, Hong Kong, San Fran­cis­co, New York and now Lon­don. I’ve seen the dif­fer­ent lev­els of matu­ri­ty, speed, expo­sure, engage­ment, and intent of dig­i­tal trans­for­ma­tion in dif­fer­ent mar­kets. What I’m … Read more