Gwen Blécon is a search marketing expert at Adobe with more than ten years of experience. Part of the EMEA Demand Marketing Team, Gwen is based in Maidenhead, UK, and looks after search marketing activities for Adobe Digital Media in the EMEA region. He uses Adobe Digital Marketing solutions on a daily basis and more specifically Adobe Media Optimizer and Adobe Analytics. Gwen is passionate about Digital Marketing activities and e-business in general. Gwen is Google AdWords certified and Adobe Media Optimizer certified with an MSc in business from Toulouse Business School. He is a regular runner and has participated in a number of marathons.