Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

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Imran Afzal

Imran Afzal

Imran Afzal is Marketing Manager in the Nordics for Adobe Marketing Cloud. He has more than 10 years of experience in the marketing business. His background includes work in the financial and software sectors where he has been part of the journey from traditional marketing to an increasingly digital reality. With a strong passion for digital marketing Imran focuses on delivering the message of creating great customer experiences across the multitude of current and upcoming marketing channels.

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Nordic Companies Need to Understand That “Experience Is the New Product”

Many big Nordic com­pa­nies could per­form much more strong­ly if they focused on expe­ri­ence above all else – includ­ing the prod­uct itself.

Why isn’t TV advertising dead yet?

Many mar­keters still see TV adver­tis­ing as the best place to reach the mass­es and cre­ate aware­ness around their brand, but habits are chang­ing.

Mobile should be the driver for Cross Channel Marketing

Mar­keters need to address a mul­ti­tude of dif­fer­ent mar­ket­ing chan­nels and the mobile aspect should real­ly be the dri­ver for a Cross Chan­nel mar­ket­ing strat­e­gy, where the goal is to give con­sumers a con­sis­tent and rel­e­vant expe­ri­ence across all devices and media. Unfor­tu­nate­ly, only less than one out of ten com­pa­nies have Mobile as their top pri­or­i­ty.