How To use Digital Transformation to Answer Customer Questions

Why a subscription mindset is the future

It’s time to put the transparency back in your ad spend

Jamie Brighton

Jamie Brighton

14 years in digital marketing with client, agency and vendor-side experience in Europe and Asia. At Adobe for 8 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from behavioural targeting and cross-channel analytics programmes.
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Community building — three lessons from the music festival industry

Building a fan base for your brand is like building a community
Customer Experience

How Coca-Cola Adds Fizz to its Digital Experiences

Digital experiences must be as compelling as the products they represent.
Customer Experience

AI in Marketing: Long Live the Customer Experience Revolution

Embrace AI and ML to enhance the vital customer relationships that ensure brand loyalty.
Customer Experience

Why Automation Delivers Better Customer Experiences

How automation closes the gap between what consumers want and what businesses offer.
Customer Experience

The Six Elements of an Experience Business

Today, every successful business must put customer experience above all else. Brands across the globe are finding this out for themselv...

The Symphony of a Unified Customer Experience: The Experience Business Series, Part 5

Compelling, personalised customer experiences are no longer optional. They’ve become a critical core component of every successful br...

The Power of Experience-Driven Commerce: The Experience Business Series, Part 4

Consumers are turning to the Web more and more to help them make buying decisions. Although the e-commerce growth rate is expected to s...

Taking Control of Your Customers’ Journeys

Great business starts with great experiences. In fact, the experience business wave is sweeping through almost every industry in every ...

Solving the Personalisation Gap with Automation

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Four Imperatives for Great Customer Experiences

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The creation and delivery of compelling content that enhances the customer experience

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Breakout Highlights of Adobe Summit EMEA 2017

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Connected Customer Experiences Define the New Automotive Industry Customer Experience in 2017

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Connecting In-Store and Online Retail Experiences

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