Jamie Brighton

It’s clear that the data scientist role has become increasingly important for any brand looking to stay relevant. But as more data be...

This year’s Sneaks really has been the best one yet.

In order for brands to be successful, they need to combine the art of content with the science of data.

Unser Shoppen findet zunehmend auf mobilen Endgeräten statt. Und jeder Marketer weiß: Wenn die Mobile Experience hinter den Kundenerw...

Dynamic content, alignment between platforms and data are crucial elements for a successful mobile experience

For companies that get the festive season right, the spoils are plentiful.

Il appartient aux marketeurs de définir des objectifs clairs, qu’il s’agisse de promouvoir un nouveau produit, de relayer une camp...

Nous recueillons des volumes colossaux de données sur les modes d'interaction des clients. Dans ce contexte, la gestion de toutes ces ...

Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences

For customers, creativity and relevance are what count the most

Musikfestivals machen es bereits vor: Lassen Sie sich von der Musikfestival-Branche inspirieren und lesen Sie im Folgenden drei zentral...

Le public peut être aussi impliqué émotionnellement vis-à-vis d'une marque que d’un type de musique, à condition que le lien qui...

Building a fan base for your brand is like building a community

Digital experiences must be as compelling as the products they represent.