Jamie Brighton
Community building — three lessons from the music festival industry
Building a fan base for your brand is like building a community
Jamie Brighton
How Coca-Cola Adds Fizz to its Digital Experiences
Digital experiences must be as compelling as the products they represent.
Jamie Brighton
AI in Marketing: Long Live the Customer Experience Revolution
Embrace AI and ML to enhance the vital customer relationships that ensure brand loyalty.
Jamie Brighton
Why Automation Delivers Better Customer Experiences
How automation closes the gap between what consumers want and what businesses offer.
Jamie Brighton
The Six Elements of an Experience Business
Today, every successful business must put customer experience above all else. Brands across the globe are finding this out for themselv...
Jamie Brighton
The Symphony of a Unified Customer Experience: The Experience Business Series, Part 5
Compelling, personalised customer experiences are no longer optional. They’ve become a critical core component of every successful br...
Jamie Brighton
The Power of Experience-Driven Commerce: The Experience Business Series, Part 4
Consumers are turning to the Web more and more to help them make buying decisions. Although the e-commerce growth rate is expected to s...
Jamie Brighton
Taking Control of Your Customers’ Journeys
Great business starts with great experiences. In fact, the experience business wave is sweeping through almost every industry in every ...