Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Jamie Brighton

Jamie Brighton

14 years in digital marketing with client, agency and vendor-side experience in Europe and Asia. At Adobe for 8 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from behavioural targeting and cross-channel analytics programmes.
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Holiday sales: How not to lose sight of your customer experience

For companies that get the festive season right, the spoils are plentiful.
Customer Experience

How to turn customer data into customer intelligence

Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
Customer Experience

How AI is turning data into value

For customers, creativity and relevance are what count the most
Digital Marketing

Community building — three lessons from the music festival industry

Building a fan base for your brand is like building a community
Customer Experience

How Coca-Cola Adds Fizz to its Digital Experiences

Digital experiences must be as compelling as the products they represent.
Customer Experience

AI in Marketing: Long Live the Customer Experience Revolution

Embrace AI and ML to enhance the vital customer relationships that ensure brand loyalty.
Customer Experience

Why Automation Delivers Better Customer Experiences

How automation closes the gap between what consumers want and what businesses offer.
Customer Experience

The Six Elements of an Experience Business

Today, every successful business must put customer experience above all else. Brands across the globe are finding this out for themselv...

The Symphony of a Unified Customer Experience: The Experience Business Series, Part 5

Compelling, personalised customer experiences are no longer optional. They’ve become a critical core component of every successful br...

The Power of Experience-Driven Commerce: The Experience Business Series, Part 4

Consumers are turning to the Web more and more to help them make buying decisions. Although the e-commerce growth rate is expected to s...

Taking Control of Your Customers’ Journeys

Great business starts with great experiences. In fact, the experience business wave is sweeping through almost every industry in every ...

Solving the Personalisation Gap with Automation

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Four Imperatives for Great Customer Experiences

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The creation and delivery of compelling content that enhances the customer experience

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