Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

John Watton

John Watton

Lead marketing for Adobe Marketing Cloud in Europe. 20+ years in enterprise technology, SaaS and eCommerce marketing. Regular speaker and blogger on digital marketing. Member of the IDM B2B Marketing Council and Business Marketing Collective Executive Council. Follow me @jwatton.

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Three ways AI is making content more creative

Three ways AI is giving the creative power back to brands
Creativity

Why AI holds the key to relevance and personalisation

Learn more about why every brand should consider as AI becomes an integral part of their digital customer experience
Customer Experience

ICYMI: The four biggest trends from DMEXCO 2018

John Watton's take on the four hottest topics from this year’s conference
Digital Marketing

How To use Digital Transformation to Answer Customer Questions

Three questions to help you conquer digital transformation
Customer Experience

How to Create Mobile Experiences that Keep Customers Engaged

Engagement is everything in the digital era
Mobile Marketing

Three Companies Proving Customer Experiences Do as Much as Sales to Drive Revenue

Experience-driven businesses see increased conversions and a healthier bottom-line.
Customer Experience

Key Takeaways from Adobe Summit EMEA 2018

The three pillars of experience business wisdom
Customer Experience

Why Personalised, Consistent Customer Experiences Are No Longer Optional

Customer experiences that are disjointed and generic are the fast-track to disaster.
Customer Experience

The Experience Economy Comes of Age

Brand isn’t about how we present a product/company—it is the product/company.
Advertising

Adobe Summit EMEA 2018: The Rise of Experience Business

Getting to grips with the seismic changes in experience marketing is what Adobe Summit is all about.
News

Why your business needs to be an experience business

We’re heading into a golden age of customer experience, driven by cloud-based digital technology.
Customer Experience

Rise of the Voice Assistants

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Mobile Marketing

Adobe Summit EMEA 2017: Redefining Customer Experience

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The Future of Experience at Christmas: Taking Inspiration from the Trailblazers

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