Author Archive: John Watton

Adobe Summit EMEA 2017: Redefining Customer Experience

Today in London we kicked off Adobe Summit EMEA, our annual digital marketing conference which attracts over 5000 marketing and IT Pros from across the region. Summit is now one of the largest conferences of its kind in Europe and … Read more

The Future of Experience at Christmas: Taking Inspiration from the Trailblazers

Over the last few years, marketing campaigns have taken centre stage at Christmas, with brands deploying a growing mix of tactics – across a proliferation of different channels – to reach audiences. In 2016, we’ve seen a raft of new … Read more

Don’t let a bad cross-channel marketing experience take you down

Brands are being challenged to deliver rich customer experiences across a dizzying array of touchpoints – particularly with customers now having so much choice in terms of how they engage with brands. The fact is, customers expect you to know … Read more

A gaming revolution? The impact of Augmented Reality on The Future of Experience

This summer, with the world’s gaze focused almost entirely on Virtual Reality (VR) and its potential to revolutionise the video games industry, it was in fact another emerging technology that took the gaming industry by storm. Pokemon Go and its … Read more

UK Holiday Retail Predictions: Infographic

The latest Adobe Digital Insights (ADI) study has revealed that Black Friday is now the UK’s biggest online shopping day of the Christmas season. Online revenues around Black Friday alone are expected to hit £901 million ($1.1 billion*) this year, … Read more

Adobe Digital Roadblock: Infographic

With digital transformation accelerating, marketers have more choice than ever in terms of how they reach their audiences. On the flip side, customers have more power than ever to engage with brands on their own terms. All customers have a … Read more

Marketers Rank 2017’s Top Challenges and Opportunities

Relationships between business and customers are undergoing massive transformation right now. Sales, marketing, support, and other areas are all shifting from channel-specific programs to omnichannel efforts in which customers engage with companies whenever, wherever, and however they choose. Organisations throughout … Read more

Adobe Email Survey 2016: Infographic

Across Europe, we’re addicted to emails and are spending more time writing, reading and replying to them than ever before. It’s literally taking up months’ worth of our time each year and we’re doing it everywhere we go, with work … Read more

Adobe Email Survey 2016: Europeans are still addicted to email, but are easily disengaged with email campaigns

Today we released our annual survey of email usage in Europe, examining consumers’ relationship with email and how email fits in the growing mix of digital and social channels becoming available to marketers. And the study shows that our relationship … Read more

dmexco: Customer Experience Comes First

Greetings from Cologne where a busy DMEXCO conference is underway, and where all of this week we’ll be meeting with partners, customers, marketing luminaries and some of Europe’s top brands to talk about the latest trends in digital marketing and … Read more