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Julio Urbina

Julio Urbina

Julio Urbina is part of the Client Partner team at Adobe Advertisement Cloud based in London, tasked with leading some of Adobe’s largest and most challenging customer relationships and services programs for brand accounts. Originally from Venezuela he holds a BA in Economics with a MSc in Financial Markets from Universitat Pompeu Fabra (Barcelona) and a Masters in Internal Business from Grenoble School of Business (London). He has worked initially in private banking and investments before moving into advertisement, working in marketing strategy, product development and programmatic since joining Tubemogul in 2014, and subsequently Adobe in 2016. In his spare time, he truly enjoys music (occasionally he also DJ) and lately he’s gotten into craft beer brewing.

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In-house Advertising: How to Make the Shift Like a Pro

Brands are look­ing to bring their adver­tis­ing in-house because this is where that IP lies. The log­ic of this trend is sound, at least in the­o­ry. But the real­i­ty is that adver­tis­ing man­age­ment is a seri­ous under­tak­ing, and the tran­si­tion to agency inde­pen­dence is far from sim­ple.

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