Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Lasharna Turner

Lasharna Turner

Lasharna is Marketing Manager and EMEA Campaign Lead responsible for developing and implementing the Adobe Advertiser Campaign across Europe. She is dedicated to finding new and engaging ways to share the Adobe Advertising story whilst supporting the business in achieving its strategic business objectives. A motivated marketer, Lasharna loves all things content and digital and spends her spare time planning and taking trips.

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Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services

Con­sumers expect con­ve­nient, tai­lored ser­vices and mes­sages. But tra­di­tion­al finan­cial insti­tu­tions con­tin­ue to lean on cold email blasts, click­able ban­ners, and blan­ket offer­ings. These aren’t the foun­da­tions for real, endur­ing rela­tion­ships — not when those they’re reach­ing are becom­ing increas­ing­ly savvy toward mar­ket­ing tac­tics and are wary of how mar­keters use their data.

Advertising

How Leaders Achieve Customer-Centricity Through Connected Advertising Experiences

At the Con­nect­ed Adver­tis­ing Expe­ri­ences Break­fast, recent­ly held at the Adobe HQ in Lon­don, experts from the field told us why con­nect­ed adver­tis­ing is key for brands to extract the most val­ue from their paid media bud­get, whilst pro­vid­ing their cus­tomers with bet­ter expe­ri­ences.

Advertising