Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Maria Mihajlovic

Maria Mihajlovic

Marketing Manager, CMO.com & Customer Reference

Adobe

Maria joined Adobe in 2015 and runs CMO.com in EMEA and also looks after the Adobe Customer Reference Program in the Northern region. CMO.com is a thought leadership site created by Adobe to deliver marketing insights, expertise, and inspiration for and by marketing leaders and all aimed at helping CMOs, senior marketers, and their teams become better marketers and deliver standout experiences in a digital world. The heart of the Adobe Customer Reference Program is helping innovative customers communicate their unique stories of success using Adobe's solutions in their specific sectors. As part of the reference team, Maria has the pleasure of working with Adobe customers every day, and helps share their success stories spanning across all three clouds in the Northern region.

Connect

Personalizing digital experiences for millions of travelers

Heathrow Airport makes travel more enjoyable by personalizing digital experiences for 78 million annual travelers
Customer Success

Listening to Customers Helps Amplifon Increase Customer Acquisition by 30%

Amplifon listens to its customers and delivers personalized experiences throughout their entire buying journeys
Customer Success

Virgin Holidays Takes Off with Adobe Campaign

Virgin Holidays creates personalized communications for customers that lead to 10% higher email engagement and 11% greater upsells.
Customer Success

Adobe Campaign helps Royal London Surpass ROI and Revenue Goals

With Adobe Campaign, Royal London has developed a comprehensive omnichannel view of customer journeys.
Customer Success

Virgin Holidays reveals why personalisation is the key to your omnichannel strategy

Boost conversions by centralising your communications.
Customer Success

Achieving 80% open rates with targeted email campaigns

Saga PLC and Titan Travel Rethink Marketing to Retired, Tech-Savvy Consumers
Customer Success

Personalized Communications Anticipate Customer Needs

Learn how BT delivers better digital experiences using Adobe Experience Cloud
Customer Success

Using Customer Insights for the Greatest Impact

Bupa UK uses Adobe Experience Cloud to enhance experiences through a data-driven understanding of customer journeys.
Analytics

Airline Takes Passengers on Physical and Digital Journeys

Click here to read this article.

Sky UK Gives Millions of Customers a Personal Touch

Click here to read this article.

Virgin Holidays Tailors Travel Communications

Click here to read this article.

Dixons Carphone Drives Strong Supplier Relationships

Click here to read this article.

RS Components: Understanding Buyers in 32 Markets

Click here to read this article.

Personalizing 31 Million Customer Experiences

Click here to read this article.