Author Archive: Maria Mihajlovic

Airline Takes Passengers on Physical and Digital Journeys

Sev­en­ty years ago, Scan­di­na­vian Air­lines (SAS) was start­ed with the goal of cre­at­ing a com­mu­ni­ty for Scandinavia’s fre­quent trav­el­ers. As the air­line indus­try changes and faces new chal­lenges in recent years, SAS decid­ed to rede­fine itself as not just an … Read more

Sky UK Gives Millions of Customers a Personal Touch

From mes­sag­ing friends on their mobiles to watch­ing their favorite tele­vi­sion dra­mas, mil­lions of cus­tomers across the Unit­ed King­dom, Aus­tria, and Italy turn to Sky UK for enter­tain­ment and telecom­mu­ni­ca­tions. In a com­pet­i­tive mar­ket, the com­pa­ny aims to increase mar­ket … Read more

Virgin Holidays Tailors Travel Communications

Vir­gin Hol­i­days is one of the top hol­i­day com­pa­nies in the Unit­ed King­dom, known for the “mag­ic touch­es” that it brings to its cus­tomers. But in recent years, the trav­el indus­try has seen sig­nif­i­cant changes. With so much more infor­ma­tion … Read more

Dixons Carphone Drives Strong Supplier Relationships

Dixons Car­phone, one of Europe’s lead­ing spe­cial­ty retail­ers of tech­nol­o­gy and ser­vices, under­stands the val­ue of strong com­mu­ni­ca­tions. The com­pa­ny helps mil­lions of cus­tomers con­nect with the world at home, work, or on the move through its reli­able tech­nol­o­gy and … Read more

RS Components: Understanding Buyers in 32 Markets

The B2C sales process is rel­a­tive­ly straight­for­ward for com­pa­nies, as the entire sales cycle is typ­i­cal­ly com­plet­ed by a sin­gle per­son. But for B2B sales, the sales cycle can get com­pli­cat­ed with mul­ti­ple peo­ple from dif­fer­ent roles in the same … Read more

Personalizing 31 Million Customer Experiences

Many com­pa­nies aim to pro­vide per­son­al­ized dig­i­tal expe­ri­ences to their cus­tomers, but what does this mean? Some com­pa­nies view per­son­al­iza­tion as wel­com­ing a cus­tomer by name or using geolo­ca­tion to know exact­ly where the cus­tomer is stand­ing. For Will Harmer, … Read more

TUI: Simplifying the pursuit of leisure

The world’s lead­ing inte­grat­ed tourism group gives cus­tomers unmatched expe­ri­ences before, dur­ing, and after their vaca­tions. TUI Group uses its port­fo­lio of tour oper­a­tors, trav­el agents, air­lines, and cruise ships—as well as its dig­i­tal com­mu­ni­ca­tions channels—to make every jour­ney spe­cial … Read more

Taking Marketing to the Next Level: The Marketing Innovations Track at Adobe Summit

As inno­va­tions change the land­scape, the fin­ish line for mar­ket­ing excel­lence is con­stant­ly mov­ing for­ward. But it doesn’t have to be out of reach. The Mar­ket­ing Inno­va­tions track at this year’s Adobe Sum­mit EMEA fea­tures indus­try experts and busi­ness lead­ers … Read more