Author Archive: Meghan Falter

A Unified View of Data, Customers, and Content: The Programmatic Advertising Track at Adobe Summit EMEA

It’s a par­tic­u­lar­ly excit­ing time for Ad Tech at Adobe, with the recent acqui­si­tion of Tube­Mogul and the bring­ing togeth­er of Adobe Media Opti­miz­er and Tube­Mogul to form the Adobe Adver­tis­ing Cloud. The Pro­gram­mat­ic Adver­tis­ing track at this year’s Adobe … Read more

A European Perspective: Adobe Digital Index Advertising Report

Adobe has just released its Q4 2015 Dig­i­tal Index Adver­tis­ing Report, based on the aggre­gat­ed and anony­mous adver­tis­ing data from Adobe Mar­ket­ing Cloud, to uncov­er the lat­est indus­try trends from across the globe between Q4 2014 and Q4 2015. Our Dig­i­tal … Read more

Paid Advertising and The Customer Experience

Last year Adobe released our lat­est Quar­ter­ly Dig­i­tal Intel­li­gence Brief­ing with Econ­sul­tan­cy — The CX Chal­lenge. Now as we enter the new year it’s def­i­nite­ly worth revis­it­ing. As busi­ness­es work to trans­form from siloed oper­a­tions to align with cus­tomer jour­neys, … Read more

Handling The Holidays with Adobe Media Optimizer

Novem­ber has arrived, and it’s time to get those hol­i­day ad strate­gies finalised and into action. Adobe Dig­i­tal Index has realised its annu­al Hol­i­day Online Shop­ping Pre­dic­tions; and the insights are ones brands should def­i­nite­ly be tak­ing into con­sid­er­a­tion as … Read more

Mobile SEM: The Power is in Your Hands

Those of us in the PPC space have been beat­ing the mobile drum for a while now. And now the beat is inten­si­fy­ing across chan­nels, busi­ness­es, and indus­tries as com­pa­nies are under increas­ing pres­sure from con­sumers to deliv­er excep­tion­al buy­ing … Read more

In The Know with AMO Social Ads

Just under a year ago, I spoke at the 2014 Fes­ti­val of Mar­ket­ing on Social Mar­ket­ing trends for 2015. One of those pre­dic­tions – the decrease in organ­ic reach and increas­ing empha­sis on paid adver­tis­ing by Social plat­forms – has … Read more

Attribution & Adobe Marketing Cloud

Attri­bu­tion is a mas­sive top­ic and cru­cial to mea­sur­ing your business’s per­for­mance. There are a mul­ti­tude of approach­es you can take, and plen­ty of options avail­able in exist­ing tech­nol­o­gy. Adobe has a num­ber of attri­bu­tion solu­tions, depend­ing on your busi­ness … Read more

SEM for Travel Brands

Hel­lo, Trav­el Peak! It’s one of the two most won­der­ful times of the year when those of us in the trav­el indus­try are up to our eye­balls in cam­paign roll-outs, bud­get man­age­ment, ROI max­imi­sa­tion, and prob­a­bly wish­ing we were on … Read more

The Quest for Mobile Excellence

The smart­phone – bless­ing and bane of our exis­tence, both as indi­vid­u­als and as mar­keters. It’s become so inte­gral to our lives, and yet in many ways, we’re still try­ing to get our heads – or rather – our hands … Read more

Exploring the Impact of Intraday Bidding on Advertising Performance

Have You Got the Time? PPC was already very fast-paced with mil­lions of key­word auc­tions per sec­ond, but recent­ly the clock has been tick­ing even loud­er for search mar­keters com­pet­ing against intra­day trends. Every hour has oppor­tu­ni­ty to be squeezed … Read more