Ten Things You Need to Know—16/02/18

Why your business needs to be an experience business

Data—Handle with Care!

Michael Plimsoll

Michael Plimsoll

Mike is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works as a Marketing Strategist at Adobe. Follow Mike @MichaelPlimsoll
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Optimising FSI Customer Experiences, Part 5: Testing, Learning, and Improving

Digital transformation in the financial services industry (FSI) is not an “either/or” proposition. It’s an ongoing journey of con...

Optimising FSI Customer Experiences, Part 4: Cross-Channel Optimisation

Customer data and content are both crucial, as is machine learning to deliver that content at scale, at the right time and place.

Optimising FSI Customer Experiences, Part 3: Machine Learning

Today’s customers are hyperconnected. They expect seamless journeys across every digital and physical touchpoint, tailored around the...

Optimising FSI Customer Experiences, Part 2: Content Velocity

Digital marketing has never been easier in some ways, or more difficult in others. Even as data gives us more power to identify each cu...

Optimising FSI Customer Experiences, Part 1: Data

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Customer Experience: Mystery or Adventure?

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Transformative Strategies for Compelling Experiences: The Marketing Operations Track at Adobe Summit

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Better Experiences, Driven by Data: The Top 2017 Trends in Financial Services and Insurance

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The Evolving Financial Services Landscape: Delivering Data-Driven Customer Experiences

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Utility or Everyday Bank? New EU Regulations Force Organisations to Choose

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How New EU Regulations Will Transform the Customer Experience for Financial Services

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The Customer Journey, Stage 6: Retention

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The Customer Journey, Stage 5: Conflict Resolution

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The Customer Journey, Stages 3 and 4: Onboarding and Next-Best Action

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