Why AI holds the key to relevance and personalisation

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Michael Plimsoll

Michael Plimsoll

Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in Marketing. He has an extensive background in data-driven marketing, content management, cross-channel marketing, and digital advertising.   Michael currently works in the Product & Industry Marketing team at Adobe, responsible for FSI across EMEA. In this role, he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practices, as well as ensuring they are maximizing their use of Adobe solutions.   Prior to Adobe, Michael held various client-side and agency roles at companies such as BSkyB, Ogilvy, and Wunderman; working on accounts such as American Express, Microsoft, IBM, and BT.
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Three Retail Truths to help Your Business Get Ahead on Amazon Prime Day

With Ama­zon Prime Day sched­uled for this week there is a new wrin­kle for brands to con­tend with – an ear­li­er start to the hol­i­day shop­ping sea­son.

Adobe Commerce Cloud

So bleibt der Handel trotz COVID-19 Pandemie erfolgreich

Das The­ma E‑Commerce rang­ierte viel zu lange eher untern auf der Pri­or­itäten­liste viel­er Unternehmen. Vor ein paar Monat­en kam dann jedoch das Erwachen: Die aktuelle COVID-19-Pan­demie hat sowohl im B2C- als auch im B2B-Bere­ich als Beschle­u­niger in punc­to E‑Commerce gewirkt.

Adobe Commerce Cloud

Four Ways Retailers Can Prepare for the World’s First Digital Christmas

The fes­tive sea­son has always been a make-or-break peri­od for retail­ers, but this year the stakes are high­er than ever. Their suc­cess will come down to four key fac­tors.

Adobe Commerce Cloud

3 Steps to Keep Commerce Rolling Despite the Impact of COVID-19

The COVID-19 pan­dem­ic has giv­en both B2C and B2B com­merce a strong push toward eCom­merce, as the online econ­o­my absorbs the offline at break­neck pace.

Adobe Commerce Cloud

Build On the Shift to Digital to Build the Future of Financial Services

Six tips for finan­cial ser­vices firms to take their learn­ings about dig­i­tal adop­tion and trans­for­ma­tion, and use them to shape the future of finan­cial ser­vices.

Customer Experience

FSI : investissez dans le libre-service centré sur le client

Dans le secteur des ser­vices financiers, le for­mu­laire est à la base de qua­si­ment toute rela­tion ou inter­ac­tion avec le client. Le con­texte actuel a for­cé le monde à revoir sa copie. Le secteur des ser­vices financiers se doit d’accélérer une trans­for­ma­tion numérique qui, sinon, aurait peut-être duré des années

Adobe Experience Manager

Self-Service in den Vordergrund rücken

Adobe Expe­ri­ence Man­ag­er Forms bietet eine schnelle und kostengün­stige Möglichkeit, dynamis­che, dig­i­tale For­mu­la­re skaliert zu erstellen.

Adobe Experience Manager

Make a Customer-and Business-Friendly Move to Digital Self-Service

With the 2020 glob­al pan­dem­ic, the world has hit reset. The new nor­mal requires finan­cial ser­vices to accel­er­ate a dig­i­tal trans­for­ma­tion that oth­er­wise might have tak­en years.

Adobe Experience Manager

Wie Banken mit einer Digitalstrategie Relevanz wiedergewinnen

Aktuell set­zen Banken auf den dig­i­tal­en Wan­del, um kun­den­rel­e­vante Dien­stleis­tun­gen zu entwick­eln. Doch diese Entwick­lung muss kon­tinuier­lich weit­erge­hen und weit­er­führende Verän­derun­gen – vom Kun­denser­vice bis hin zur Neugestal­tung der Finanzpro­duk­te – begleit­en.

Digitale Transformation

Banks must plot a digital route to regaining relevance

Inno­v­a­tive fin­techs and dig­i­tal dis­rup­tors are a loom­ing threat to finan­cial ser­vices

Technology

FSI : Quatre tendances à suivre par les marketeurs

Les néo‑banques ont ébran­lé le marché FSI. les mar­ke­teurs du secteur sont prêts à chang­er de méth­ode. Notre étude Dig­i­tal Trends spé­cial FSI a inter­rogé les mar­ke­teurs sur leurs axes d’amélioration.

Expérience Client

Vier Trends für mehr Kundennähe im Finanzsektor

Aktueller Report von Adobe zeigt, dass Unternehmen 2018 im Finanz­di­en­stleis­tungssek­tor auf Cus­tomer Expe­ri­ence set­zen. So gelingt es mit der Kun­den­nähe!

Customer Experience

Four trends every financial marketer needs to know

Why bank­ing on bet­ter cus­tomer expe­ri­ences always pays div­i­dends

Customer Experience

Wie die UBS mit AI das Kundenerlebnis menschlicher gestaltet

UBS ist in der Branche der Finanz­di­en­stleis­ter führend beim Ein­satz von Arti­fi­cial Intel­li­gence und Machine Learn­ing.

Customer Experience