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Articles by Michael Plimsoll

Michael Plimsoll

Michael Plimsoll

Mike is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works as a Marketing Strategist at Adobe. Follow Mike @MichaelPlimsoll

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Customer Experience: Mystery or Adventure?

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/ / 109 days ago
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Transformative Strategies for Compelling Experiences: The Marketing Operations Track at Adobe Summit

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/ / 165 days ago
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Better Experiences, Driven by Data: The Top 2017 Trends in Financial Services and Insurance

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/ / 198 days ago
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The Evolving Financial Services Landscape: Delivering Data-Driven Customer Experiences

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/ / 206 days ago
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Utility or Everyday Bank? New EU Regulations Force Organisations to Choose

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/ / 223 days ago
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How New EU Regulations Will Transform the Customer Experience for Financial Services

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/ / 230 days ago
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The Customer Journey, Stage 6: Retention

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/ / 242 days ago
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The Customer Journey, Stage 5: Conflict Resolution

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/ / 243 days ago
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The Customer Journey, Stages 3 and 4: Onboarding and Next-Best Action

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/ / 244 days ago
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The Customer Journey, Stage 2A: Multichannel Account Enrolment

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/ / 248 days ago