Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Michael Plimsoll

Michael Plimsoll

Mike is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works as a Marketing Strategist at Adobe. Follow Mike @MichaelPlimsoll
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Banks must plot a digital route to regaining relevance

Innovative fintechs and digital disruptors are a looming threat to financial services

Four trends every financial marketer needs to know

Why banking on better customer experiences always pays dividends
Customer Experience

Industry Leaders Talk Client Stories and Solutions at Adobe Summit EMEA 

Come hear industry leaders describe how they create meaningful customer experiences.  

Connecting the World: How MasterCard Simplifies the Customer Experience

Behind the design of MasterCard’s website lies a commitment to serving its customers.
Customer Experience

UBS — Using AI to Humanise Customer Experiences

UBS is at the forefront of the financial services industry’s cutting-edge use of AI and ML.
Customer Experience

The Future of Banking Technology Is Here

AI and ML enhance and streamline customers’ banking experiences.
Customer Experience

Optimising FSI Customer Experiences, Part 5: Testing, Learning, and Improving

Digital transformation in the financial services industry (FSI) is not an “either/or” proposition. It’s an ongoing journey of con...

Optimising FSI Customer Experiences, Part 4: Cross-Channel Optimisation

Customer data and content are both crucial, as is machine learning to deliver that content at scale, at the right time and place.

Optimising FSI Customer Experiences, Part 3: Machine Learning

Today’s customers are hyperconnected. They expect seamless journeys across every digital and physical touchpoint, tailored around the...

Optimising FSI Customer Experiences, Part 2: Content Velocity

Digital marketing has never been easier in some ways, or more difficult in others. Even as data gives us more power to identify each cu...

Optimising FSI Customer Experiences, Part 1: Data

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Customer Experience: Mystery or Adventure?

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Transformative Strategies for Compelling Experiences: The Marketing Operations Track at Adobe Summit

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Better Experiences, Driven by Data: The Top 2017 Trends in Financial Services and Insurance

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