Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Michael Plimsoll

Michael Plimsoll

Mike is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works as a Marketing Strategist at Adobe. Follow Mike @MichaelPlimsoll
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Optimising FSI Customer Experiences, Part 3: Machine Learning

Today’s cus­tomers are hyper­con­nect­ed. They expect seam­less jour­neys across every dig­i­tal and phys­i­cal touch­point, tai­lored around their indi­vid­ual needs and goals.

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and

Optimising FSI Customer Experiences, Part 1: Data

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Fünf Tipps für ein optimales FSI-Kundenerlebnis

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L’expérience client : mystère ou aventure ?

L’expérience client : mys­tère ou aven­ture? Pour le secteur financier elle reposent sur dif­férents points prin­ci­paux. Grâce au tra­vail fait autour des datas, l’expérience client est main­tenant proche des attentes de leurs clients.

Customer Experience: Mysterium oder Abenteuer?

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Customer Experience: Mystery or Adventure?

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Transformative Strategies for Compelling Experiences: The Marketing Operations Track at Adobe Summit

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Better Experiences, Driven by Data: The Top 2017 Trends in Financial Services and Insurance

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The Evolving Financial Services Landscape: Delivering Data-Driven Customer Experiences

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Utility or Everyday Bank? New EU Regulations Force Organisations to Choose

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How New EU Regulations Will Transform the Customer Experience for Financial Services

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The Customer Journey, Stage 6: Retention

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The Customer Journey, Stage 5: Conflict Resolution

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