Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Michael Plimsoll

Michael Plimsoll

Mike is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works as a Marketing Strategist at Adobe. Follow Mike @MichaelPlimsoll
Visit Michael Plimsoll on LinkedIn

Connect

The Future of Banking Technology Is Here

AI and ML enhance and stream­line cus­tomers’ bank­ing expe­ri­ences.

Customer Experience

Optimising FSI Customer Experiences, Part 5: Testing, Learning, and Improving

Dig­i­tal trans­for­ma­tion in the finan­cial ser­vices indus­try (FSI) is not an “either/or” propo­si­tion. It’s an ongo­ing jour­ney of con­tin­u­al improve­ment and enhance­ment.

Optimising FSI Customer Experiences, Part 4: Cross-Channel Optimisation

Cus­tomer data and con­tent are both cru­cial, as is machine learn­ing to deliv­er that con­tent at scale, at the right time and place.

Optimising FSI Customer Experiences, Part 3: Machine Learning

Today’s cus­tomers are hyper­con­nect­ed. They expect seam­less jour­neys across every dig­i­tal and phys­i­cal touch­point, tai­lored around their indi­vid­ual needs and goals.

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and

Optimising FSI Customer Experiences, Part 1: Data

Click here to read this article.

Fünf Tipps für ein optimales FSI-Kundenerlebnis

Click here to read this article.

L’expérience client : mystère ou aventure ?

L’expérience client : mys­tère ou aven­ture? Pour le secteur financier elle reposent sur dif­férents points prin­ci­paux. Grâce au tra­vail fait autour des datas, l’expérience client est main­tenant proche des attentes de leurs clients.

Customer Experience: Mysterium oder Abenteuer?

Click here to read this article.

Customer Experience: Mystery or Adventure?

Click here to read this article.

Transformative Strategies for Compelling Experiences: The Marketing Operations Track at Adobe Summit

Click here to read this article.

Better Experiences, Driven by Data: The Top 2017 Trends in Financial Services and Insurance

Click here to read this article.

The Evolving Financial Services Landscape: Delivering Data-Driven Customer Experiences

Click here to read this article.

Utility or Everyday Bank? New EU Regulations Force Organisations to Choose

Click here to read this article.