Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Michael Plimsoll

Michael Plimsoll

Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in Marketing. He has an extensive background in data-driven marketing, content management, cross-channel marketing, and digital advertising.   Michael currently works in the Product & Industry Marketing team at Adobe, responsible for FSI across EMEA. In this role, he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practices, as well as ensuring they are maximizing their use of Adobe solutions.   Prior to Adobe, Michael held various client-side and agency roles at companies such as BSkyB, Ogilvy, and Wunderman; working on accounts such as American Express, Microsoft, IBM, and BT.
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Connecting the World: Wie MasterCard die Customer Experience vereinfacht

Gemein­sam mit Adobe hat Mas­ter­Card die alte, sta­tis­che Web­site durch einen neuen Inter­net-Auftritt ersetzt. 

Customer Experience

Industry Leaders Talk Client Stories and Solutions at Adobe Summit EMEA 

Come hear indus­try lead­ers describe how they cre­ate mean­ing­ful cus­tomer experiences.  


Connecting the World: How MasterCard Simplifies the Customer Experience

Behind the design of MasterCard’s web­site lies a com­mit­ment to serv­ing its customers. 

Customer Experience

Die Banken-Technologie der Zukunft ist da – 3 Trends, die die Beziehung zwischen Kunden und Finanzdienstleister verbessern

Bis etwas schief läuft, machen sich Kun­den sel­ten Gedanken über die Zukun­ft der Banken-Tech­nolo­gie. Hier gibt es jedoch ein­deutig offene Baustellen, die mit KI und ML leicht zu schließen sind.


UBS — Using AI to Humanise Customer Experiences

UBS is at the fore­front of the finan­cial ser­vices industry’s cut­ting-edge use of AI and ML. 

Customer Experience

The Future of Banking Technology Is Here

AI and ML enhance and stream­line cus­tomers’ bank­ing experiences. 

Customer Experience

Optimising FSI Customer Experiences, Part 5: Testing, Learning, and Improving

Dig­i­tal trans­for­ma­tion in the finan­cial ser­vices indus­try (FSI) is not an “either/or” propo­si­tion. It’s an ongo­ing jour­ney of con­tin­u­al improve­ment and enhancement.

Optimising FSI Customer Experiences, Part 4: Cross-Channel Optimisation

Cus­tomer data and con­tent are both cru­cial, as is machine learn­ing to deliv­er that con­tent at scale, at the right time and place.

Optimising FSI Customer Experiences, Part 3: Machine Learning

Today’s cus­tomers are hyper­con­nect­ed. They expect seam­less jour­neys across every dig­i­tal and phys­i­cal touch­point, tai­lored around their indi­vid­ual needs and goals. 

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and 

Optimising FSI Customer Experiences, Part 1: Data

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Fünf Tipps für ein optimales FSI-Kundenerlebnis

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L’expérience client : mystère ou aventure ?

L’expérience client : mys­tère ou aven­ture? Pour le secteur financier elle reposent sur dif­férents points prin­ci­paux. Grâce au tra­vail fait autour des datas, l’expérience client est main­tenant proche des attentes de leurs clients.

Customer Experience: Mysterium oder Abenteuer?

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