Mike has years of experience storing and sorting big data for enterprise clients. Starting out as an Engineer he moved on to lead product management teams for both hardware and software businesses in start up and multinationals organisations. Most recently Mike has headed up the Adobe Customer Solutions Marketing EMEA. In this role he has developed and managed all the content delivered at the EMEA Adobe Summit. Producing the Summit Live show, the Digital Marketing Operations track and personalisation aspects of the events app. He enjoys the downhill sections of mountain biking but does not like tomatoes.