Why AI holds the key to relevance and personalisation

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Minter Dial

Minter Dial

Before striking out on his own, Minter Dial led a 16-year international career with the L'Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L'Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division (PPD), responsible globally for e-business, Business Development, education, sustainable development & communication. Previously, Minter was Managing Director of the Canadian subsidiary (L'Oréal PPD) and before that MD Worldwide of the brand REDKEN, 5th Ave NYC. Prior to working at L'Oreal, Minter began his career in Product Marketing for the investment bank, Donaldson, Lufkin & Jenrette, NYC, for 4 years. Then, he joined a startup, The Myriad Group, Travel Agency for Entertainers, based in Washington DC, for two years, before returning to Europe to do his MBA at INSEAD. Now as a storyteller, author and filmmaker, Minter is an international speaker and consultant on Branding and Digital Strategy. His latest book, co-written with Caleb Storkey, Futureproof, How To Get Your Business Ready For The Next Disruption (Pearson / FT Sep 2017) is a finalist for the Best Business Book Awards 2018. In 2016, he produced the award-winning WWII documentary film and ​ penned the ​ book, The Last Ring Home ​, A POW's Lasting Legacy of Courage, Love and Honor in World War II .


Pérennisez votre éthique pour pérenniser votre activité

Avec l’émergence de tech­nolo­gies comme l’IA, les ques­tions d’éthique se posent bien au-delà de la sphère des médias tra­di­tion­nels, et con­cer­nent chaque secteur d’activité.

La technologie

Why You Should Future-Proof Your Ethics to Future-Proof Your Business Means

Today’s busi­ness land­scape is defined by para­dox­es and con­tra­dic­to­ry forces. Con­sumers demand per­son­al­i­sa­tion, but wor­ry about pri­va­cy. Mar­keters scram­ble to meet acqui­si­tion tar­gets, even as they strug­gle to main­tain cus­tomer loy­al­ty.