Author Archive: Olivier Binisti

Image Production: New Challenges to Boost Creativity and Productivity

In my pre­vi­ous arti­cle about tourism and dig­i­tal, I not­ed the impor­tance of images, and that 79 per­cent of Inter­net users claim that beau­ti­ful pic­tures encour­age them to browse longer. Images nowa­days are of cru­cial impor­tance. We con­stant­ly tell brands … Read more

Tourism & Digital: Rethinking the Customer Experience

Accord­ing to a 2016 study by the Nation­al Union of Fam­i­ly Asso­ci­a­tions, 40 per­cent of French peo­ple do not take a sin­gle vaca­tion dur­ing the year. Among the fam­i­lies not going on hol­i­day, 77 per­cent say that they haven’t tak­en … Read more

Fluid Content for Fluid Experiences

A few days ago, my col­league, the always very sharp and inter­est­ing Vijayan­ta Gup­ta, pub­lished an arti­cle on the need to cre­ate flu­id expe­ri­ences in online retail­ing. In this arti­cle, Vijayan­ta explains that we are now in the gold­en age … Read more

How to Determine Digital Signage ROI

Our cus­tomers increas­ing­ly use dig­i­tal sig­nage when shop­ping in stores. This boom isn’t new, but it is linked to a glob­al strat­e­gy to put an empha­sis on dig­i­tal. Ulti­mate­ly, the goal of dig­i­tal sig­nage is to pro­vide con­tent and offers … Read more

5 Thought-Provoking Statistics about Digital

Dig­i­tal is every­where, and there­fore we no longer need bar­ri­ers between the phys­i­cal and dig­i­tal worlds. What mat­ters is no longer the web­site, the mobile appli­ca­tion, or the web con­tent; rather, it’s the expe­ri­ence offered by the brand, and the … Read more

Mobile Growth, a Business Risk?

Adobe Dig­i­tal Insights recent­ly released its “Mobile Retail Report 2016” study, com­par­ing the evo­lu­tion of mobile traf­fic and rev­enue over the years with desk­top traf­fic and rev­enue. 300+ bil­lion vis­its from 16,000+ sites and 90+ bil­lion app launch­es have been … Read more

Why Digital Transformation is Misunderstood

As part of my job at Adobe, I meet a lot of agen­cies, con­sult­ing and client firms, from both the pri­vate and pub­lic sec­tors. Many of them talk to me about dig­i­tal transformation—that is, how the devel­op­ment of dig­i­tal tools … Read more

Agencies: The Digital Transformation Challenge

If dig­i­tal trans­for­ma­tion is at the heart of dis­cus­sions in most com­pa­nies, it is also a cen­tral chal­lenge for so-called “tra­di­tion­al” agencies—those that aren’t “pure play­ers,” where tech­nol­o­gy isn’t at the heart of their activ­i­ties. They now real­ize that dig­i­tal … Read more

Pokemon Go: The Emergence of Augmented Reality in our Daily Lives

Today, I would like to dis­cuss Poke­mon Go, the extreme­ly pop­u­lar game that has bro­ken many records since its offi­cial launch ear­ly this summer—and of which I myself am a play­er. Before dis­cussing the impact of Poke­mon Go on the … Read more

Art, science, and advertising: 2 days at the Cannes Lions 2016

I am just back from two days in Cannes for the 2016 edi­tion of the Lions, the Inter­na­tion­al Fes­ti­val of Cre­ativ­i­ty: two days of meet­ings, dis­cus­sions, and sun too! In the mid­dle of a week ded­i­cat­ed to cre­ation in all … Read more