Author Archive: Paul van Keeken

Further Insights on Creative Content Marketing: Creating a Craving for Your Brand

Chocolate needs almost no advertising. There’s something inherently delightful about it, from the way it tastes to how it makes us feel. Chocolate is not a need, but many consumers feel it as one, and it’s the craving that drives … Read more

Forrester on Customer Experience: Design Led Firms Win The Business Advantage

Today’s digitally-empowered customers expect seamless experiences that allow them to interact with brands how they want, when they want, and where they want. These expectations are constantly evolving as consumers are exposed to new experiences and technologies. Competition for customers’ … Read more

Live from Adobe Summit 2015: Three strategic imperatives for digital transformation

Digital transformation lessons from BNP Paribas’ Chief Digital Officer, Thierry Derungs. Read more

Live from Adobe Summit 2015: The three success factors to achieve digital sales excellence

Lessons from Merz Pharmaceuticals on how to deliver valuable services for a digital-first customer. Read more

Sales Enablement Developments for 2015

It’s no news that digital tools are permeating every single business practice, and sales enablement is no exception. We reported it back in September 2014, when our research proved that mobile is also reinventing how sales reps manage customer relationships. … Read more

Time to bring your content to life on Mobile!

It’s now a well-established trend that content has moved to mobile – more specifically, to mobile apps. In 2014, for instance, we saw a staggering 86% of mobile content being consumed on mobile apps, as opposed to 14% on a … Read more