Author Archive: Paul van Keeken

Further Insights on Creative Content Marketing: Creating a Craving for Your Brand

Choco­late needs almost no adver­tis­ing. There’s some­thing inher­ent­ly delight­ful about it, from the way it tastes to how it makes us feel. Choco­late is not a need, but many con­sumers feel it as one, and it’s the crav­ing that dri­ves … Read more

Forrester on Customer Experience: Design Led Firms Win The Business Advantage

Today’s dig­i­­tal­­ly-empow­ered cus­tomers expect seam­less expe­ri­ences that allow them to inter­act with brands how they want, when they want, and where they want. These expec­ta­tions are con­stant­ly evolv­ing as con­sumers are exposed to new expe­ri­ences and tech­nolo­gies. Com­pe­ti­tion for cus­tomers’ … Read more

Live from Adobe Summit 2015: Three strategic imperatives for digital transformation

Dig­i­tal trans­for­ma­tion lessons from BNP Paribas’ Chief Dig­i­tal Offi­cer, Thier­ry Derungs. Read more

Live from Adobe Summit 2015: The three success factors to achieve digital sales excellence

Lessons from Merz Phar­ma­ceu­ti­cals on how to deliv­er valu­able ser­vices for a dig­i­tal-first cus­tomer. Read more

Sales Enablement Developments for 2015

It’s no news that dig­i­tal tools are per­me­at­ing every sin­gle busi­ness prac­tice, and sales enable­ment is no excep­tion. We report­ed it back in Sep­tem­ber 2014, when our research proved that mobile is also rein­vent­ing how sales reps man­age cus­tomer rela­tion­ships. … Read more

Time to bring your content to life on Mobile!

It’s now a well-estab­lished trend that con­tent has moved to mobile – more specif­i­cal­ly, to mobile apps. In 2014, for instance, we saw a stag­ger­ing 86% of mobile con­tent being con­sumed on mobile apps, as opposed to 14% on a … Read more