Perhaps retail’s future lies between local and digital. More mixed use in town centres and combining independent shops with housing could bring much-needed life to the high street.
With six years of digital growth crammed into mere months, retail brands have learned some harsh lessons about the nature of their online operations.
As a semblance of normality returns to the British shopping scene, the insights we’ve uncovered reveal much about the shortcomings and opportunities that have surfaced during this inconceivable period of our lives…
Insbesondere für Einzelhändler gewinnt der Onlinehandel jetzt oberste Priorität. Doch wenn Kundenbeziehungen zunehmend digitalisiert werden, bedeutet das auch: Eine respektvolle, authentische Kundenansprache ist jetzt wichtiger denn je.
With so many people confined to their homes, and with most physical retail closed, customers are increasingly looking to shop online, giving many businesses the opportunity to re-evaluate their digital set-up (or lack of).
After COVID-19, we will be in a different world. Businesses that have served communities and customers when they most needed it will be the survivors.
How ready would we be if Millennial and Gen‑Z customers stopped opening emails, just like they have in Japan?
Next year will finally see the customer experience overtake price as a retail brand’s biggest differentiator.
