Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Peter Bell

Peter Bell

Marketing Director


As part of the regional leadership team Peter leads the Commercial Marketing team in EMEA which is focused on bringing Adobe's best-in-class marketing and commerce solutions to the Commercial segment, enabling customers innovate and transform their businesses. With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Marketo, Microsoft Surface, Skype, Xbox, MSN as well as Microsoft’s developer & platform solutions. An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.


In the Rush to Digital Commerce, Let’s Not Lose Sight of Traditional Retail’s Best Bits

Per­haps retail’s future lies between local and dig­i­tal. More mixed use in town cen­tres and com­bin­ing inde­pen­dent shops with hous­ing could bring much-need­ed life to the high street.

Adobe Commerce Cloud

Four Hard Truths for Retail Brands to Consider During Their 2021 Strategic Planning, Post COVID-19

With six years of dig­i­tal growth crammed into mere months, retail brands have learned some harsh lessons about the nature of their online oper­a­tions.

Adobe Commerce Cloud

Four Things British Shoppers Are Telling Us About the Future of Digital Commerce as Lockdown Eases

As a sem­blance of nor­mal­i­ty returns to the British shop­ping scene, the insights we’ve uncov­ered reveal much about the short­com­ings and oppor­tu­ni­ties that have sur­faced dur­ing this incon­ceiv­able peri­od of our lives…

Adobe Commerce Cloud

Was die teuersten Uhren der Welt über die Zukunft des Einzelhandels verraten

Ins­beson­dere für Einzel­händler gewin­nt der Online­han­del jet­zt ober­ste Pri­or­ität. Doch wenn Kun­den­beziehun­gen zunehmend dig­i­tal­isiert wer­den, bedeutet das auch: Eine respek­tvolle, authen­tis­che Kun­de­nansprache ist jet­zt wichtiger denn je.

Customer Experience

What the World’s Most Expensive Watches Can Tell Us About the Future of Retail

With so many peo­ple con­fined to their homes, and with most phys­i­cal retail closed, cus­tomers are increas­ing­ly look­ing to shop online, giv­ing many busi­ness­es the oppor­tu­ni­ty to re-eval­u­ate their dig­i­tal set-up (or lack of).

Customer Experience

Why it’s so Important to Adapt to Your Customers’ Needs

After COVID-19, we will be in a dif­fer­ent world. Busi­ness­es that have served com­mu­ni­ties and cus­tomers when they most need­ed it will be the sur­vivors.

Customer Experience

Japan’s Email Problem Has Lessons for us All

How ready would we be if Mil­len­ni­al and Gen‑Z cus­tomers stopped open­ing emails, just like they have in Japan?

Email Marketing

Price is Nice, but Customer Experience and Convenience Will Become Retail’s Biggest Differentiator in 2020

Next year will final­ly see the cus­tomer expe­ri­ence over­take price as a retail brand’s biggest dif­fer­en­tia­tor.

Customer Experience