Peter Bell
Price is nice, but customer experience and convenience will become retail’s biggest differentiator in 2020
Next year will finally see the customer experience overtake price as a retail brand’s biggest differentiator.
Peter Bell
Marketing Director
Adobe
As part of the regional leadership team Peter leads the Commercial Marketing team in EMEA which is focused on bringing Adobe's best-in-class marketing and commerce solutions to the Commercial segment, enabling customers innovate and transform their businesses.
With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Marketo, Microsoft Surface, Skype, Xbox, MSN as well as Microsoft’s developer & platform solutions.
An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.