Why AI holds the key to relevance and personalisation

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Phil Acton

Phil Acton

Director of Sales


How to Target People—Not Devices

If we want our mes­sages to res­onate with con­sumers, we need to tai­lor them to that unique audi­ence segment—their demo­graph­ic, buy­ing habits, inter­ests, and place in the sales funnel—not the phone, tablet, or com­put­er they’re using