Phil Duffield
Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising
It’s hard to believe that 1994 would mark the birth of digital advertising.
It’s hard to believe that 1994 would mark the birth of digital advertising.
Es ist kein Geheimnis, dass die Werbewelt stark von der digitalen Transformation beeinflusst wurde, und Werbung heute ebenso von Daten wie von Kreativität angetrieben wird. Deshalb muss Werbung tief im ganzen Marketing des Unternehmens verankert sein.
At the upcoming Adobe Summit EMEA, during the “Advertising as a Connected Experience” session, attendees will learn more about how leading brands have used Adobe technology to harness the power of data throughout the entire marketing function, enabling media buying that’s automated, data-driven and transparent.
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we’ve spoken with over 300 TV industry executives across Europe through a series of roundtable events, and have gained their insights on the current state of the industry across Europe, as well as what the future holds.
Adobe’s keynotes and panels to explore at Advertising Week Europe
To celebrate their ongoing partnership, Bing has recognised Adobe as ‘EMEA Technology Partner of the Year’.
People still love creative ads, but for online consumers relevance is key
Adblocker use is growing at an alarming rate. Combat the trend by providing exceptional customer experience
Data-enabled ad experiences are key, but brands must show respect, too. Here are our key takeaways from Ad Week Europe 2018
What to look forward to from Adobe during Ad Week Europe 2018
La publicité programmatique sera au cœur de l’actualité en 2018, alors assurez-vous que votre entreprise soit en mesure d’exceller dans cette discipline.
Programmatic advertising will be big news in 2018, so ensure you are well positioned to make the strategy a success in your organisation.