Phil Duffield

It’s hard to believe that 1994 would mark the birth of dig­i­tal adver­tis­ing.

Es ist kein Geheim­nis, dass die Wer­be­welt stark von der dig­i­tal­en Trans­for­ma­tion bee­in­flusst wurde, und Wer­bung heute eben­so von Dat­en wie von Kreativ­ität angetrieben wird. Deshalb muss Wer­bung tief im ganzen Mar­ket­ing des Unternehmens ver­ankert sein.

At the upcom­ing Adobe Sum­mit EMEA, dur­ing the “Adver­tis­ing as a Con­nect­ed Expe­ri­ence” ses­sion, atten­dees will learn more about how lead­ing brands have used Adobe tech­nol­o­gy to har­ness the pow­er of data through­out the entire mar­ket­ing func­tion, enabling media buy­ing that’s auto­mat­ed, data-dri­ven and trans­par­ent. 

Adobe part­nered with TV indus­try heavy weights Sky, TVBeat, Alphon­so and MTM, to form a TV Con­sor­tium in May 2018. In the last year, we’ve spo­ken with over 300 TV indus­try exec­u­tives across Europe through a series of round­table events, and have gained their insights on the cur­rent state of the indus­try across Europe, as well as what the future holds.   

Adobe’s keynotes and pan­els to explore at Adver­tis­ing Week Europe

To cel­e­brate their ongo­ing part­ner­ship, Bing has recog­nised Adobe as ‘EMEA Tech­nol­o­gy Part­ner of the Year’.

Peo­ple still love cre­ative ads, but for online con­sumers rel­e­vance is key

Adblock­er use is grow­ing at an alarm­ing rate. Com­bat the trend by pro­vid­ing excep­tion­al cus­tomer expe­ri­ence

Data-enabled ad expe­ri­ences are key, but brands must show respect, too. Here are our key take­aways from Ad Week Europe 2018

What to look for­ward to from Adobe dur­ing Ad Week Europe 2018

La pub­lic­ité pro­gram­ma­tique sera au cœur de l’actualité en 2018, alors assurez-vous que votre entre­prise soit en mesure d’exceller dans cette dis­ci­pline.

Pro­gram­mat­ic adver­tis­ing will be big news in 2018, so ensure you are well posi­tioned to make the strat­e­gy a suc­cess in your organ­i­sa­tion.