Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Phil Duffield

Phil Duffield

General Manager, Adobe Advertising Cloud - EMEA

Connect

Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising

It’s hard to believe that 1994 would mark the birth of dig­i­tal adver­tis­ing.

Customer Experience

Wie Adobe Werbung zu einem vernetzten Erlebnis macht

Es ist kein Geheim­nis, dass die Wer­be­welt stark von der dig­i­tal­en Trans­for­ma­tion bee­in­flusst wurde, und Wer­bung heute eben­so von Dat­en wie von Kreativ­ität angetrieben wird. Deshalb muss Wer­bung tief im ganzen Mar­ket­ing des Unternehmens ver­ankert sein.

Advertising

Advertising in the Experience Era – How Adobe is Making Advertising a Connected Experience

At the upcom­ing Adobe Sum­mit EMEA, dur­ing the “Adver­tis­ing as a Con­nect­ed Expe­ri­ence” ses­sion, atten­dees will learn more about how lead­ing brands have used Adobe tech­nol­o­gy to har­ness the pow­er of data through­out the entire mar­ket­ing func­tion, enabling media buy­ing that’s auto­mat­ed, data-dri­ven and trans­par­ent. 

Advertising

Five Priorities for the Future of TV Advertising in Europe

Adobe part­nered with TV indus­try heavy weights Sky, TVBeat, Alphon­so and MTM, to form a TV Con­sor­tium in May 2018. In the last year, we’ve spo­ken with over 300 TV indus­try exec­u­tives across Europe through a series of round­table events, and have gained their insights on the cur­rent state of the indus­try across Europe, as well as what the future holds.   

Advertising

Adobe at Advertising Week Europe

Adobe’s keynotes and pan­els to explore at Adver­tis­ing Week Europe

Advertising

Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners

To cel­e­brate their ongo­ing part­ner­ship, Bing has recog­nised Adobe as ‘EMEA Tech­nol­o­gy Part­ner of the Year’.

Customer Success

How to achieve both creativity and relevance in your digital advertising

Peo­ple still love cre­ative ads, but for online con­sumers rel­e­vance is key

Advertising

How Adblocker Use is Rising—and Why Advertisers Need to Talk About It

Adblock­er use is grow­ing at an alarm­ing rate. Com­bat the trend by pro­vid­ing excep­tion­al cus­tomer expe­ri­ence

Advertising

Key Takeaways from Ad Week Europe 2018

Data-enabled ad expe­ri­ences are key, but brands must show respect, too. Here are our key take­aways from Ad Week Europe 2018

Advertising

Data Overload: Exploring the Opportunities and Challenges at Ad Week Europe

What to look for­ward to from Adobe dur­ing Ad Week Europe 2018

Advertising

Les cinq grandes questions à se poser concernant la publicité programmatique en 2018

La pub­lic­ité pro­gram­ma­tique sera au cœur de l’actualité en 2018, alors assurez-vous que votre entre­prise soit en mesure d’exceller dans cette dis­ci­pline.

Advertising

Top Five Questions to Ask to Get Programmatic Right in 2018

Pro­gram­mat­ic adver­tis­ing will be big news in 2018, so ensure you are well posi­tioned to make the strat­e­gy a suc­cess in your organ­i­sa­tion.