Phil Duffield
Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising
It’s hard to believe that 1994 would mark the birth of digital advertising.
Phil Duffield
Wie Adobe Werbung zu einem vernetzten Erlebnis macht
Es ist kein Geheimnis, dass die Werbewelt stark von der digitalen Transformation beeinflusst wurde, und Werbung heute ebenso von Daten ...
Phil Duffield
Advertising in the Experience Era – How Adobe is Making Advertising a Connected Experience
At the upcoming Adobe Summit EMEA, during the “Advertising as a Connected Experience” session, attendees will learn more about how ...
Phil Duffield
Five Priorities for the Future of TV Advertising in Europe
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we...
Phil Duffield
Adobe at Advertising Week Europe
Adobe's keynotes and panels to explore at Advertising Week Europe
Phil Duffield
Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners
To celebrate their ongoing partnership, Bing has recognised Adobe as ‘EMEA Technology Partner of the Year’.
Phil Duffield
How to achieve both creativity and relevance in your digital advertising
People still love creative ads, but for online consumers relevance is key
Phil Duffield
How Adblocker Use is Rising—and Why Advertisers Need to Talk About It
Adblocker use is growing at an alarming rate. Combat the trend by providing exceptional customer experience
Phil Duffield
Key Takeaways from Ad Week Europe 2018
Data-enabled ad experiences are key, but brands must show respect, too. Here are our key takeaways from Ad Week Europe 2018
Phil Duffield
Data Overload: Exploring the Opportunities and Challenges at Ad Week Europe
What to look forward to from Adobe during Ad Week Europe 2018
Phil Duffield
Les cinq grandes questions à se poser concernant la publicité programmatique en 2018
La publicité programmatique sera au cœur de l'actualité en 2018, alors assurez-vous que votre entreprise soit en mesure d’exceller...
Phil Duffield
Top Five Questions to Ask to Get Programmatic Right in 2018
Programmatic advertising will be big news in 2018, so ensure you are well positioned to make the strategy a success in your organisatio...