Author Archive: Ryan Levitt

Adobe Advertising Cloud Q&A with Simon Peel, Global Media Director at Adidas

Q1) Why did Adi­das select Tube­Mogul (now Adobe Adver­tis­ing Cloud) to be its DSP of choice?   A1) Adi­das has been work­ing towards a holis­tic ad tech frame­work for a few years now. Set­ting up our own DSP part­ner­ships was … Read more

Lidl’s Digital Marketing Journey

Just a few weeks ago, Brad Rencher, Adobe’s gen­er­al man­ag­er and exec­u­tive VP declared that ‘mar­ket­ing is no longer about brand aware­ness – it’s about brand pur­pose’. These per­ti­nent words were said when launch­ing Adobe’s new Adver­tis­ing Cloud at its … Read more