Adobe Summit EMEA 2018: The Rise of Experience Business

Welcome to Adobe Summit 2018! Make “Experience” Your Business—It’s Good for Business

Adobe Summit EMEA “Sneaks”

Sarah Pennells

Sarah Pennells

Sarah Pennells set up SavvyWoman.co.uk in 2009, after becoming frustrated that none of the financial information online seemed to be written with women like her in mind. SavvyWoman aims to help women become a little richer, by helping them invest, save for their retirement and deal with the nasties in life, like divorce and debt. As well as online content, SavvyWoman runs seminars and events aimed at demystifying money and investing. The site has been shortlisted as number five in The Times’ ‘top 50 websites to save you money’, while Sarah is an award-winning broadcaster and journalist who regularly appears on the BBC as a financial expert and has written for a number of magazines and newspapers, including Stylist, Yours and Good Housekeeping.

Connect

Using Personalisation to Deliver Greatest Value

Integrated data, used responsibly, is the key to personalised customer experiences
Customer Experience

AI as a Tool Assistant, Peer and Manager

AI is hard at work in FSI—find out all ways it’s used
Technology

Data and Customer Experiences

Banks and insurers have made some of the biggest improvements in customer experiences.
Customer Experience

Connecting with Consumers Through Great Content

Some of the most effective digital campaigns approach their subject obliquely.
Advertising

Financial Services and Smarter Marketing

Are consumers getting turned off by video advertising?
Advertising