Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Sarah Pennells

Sarah Pennells

Sarah Pennells set up SavvyWoman.co.uk in 2009, after becoming frustrated that none of the financial information online seemed to be written with women like her in mind. SavvyWoman aims to help women become a little richer, by helping them invest, save for their retirement and deal with the nasties in life, like divorce and debt. As well as online content, SavvyWoman runs seminars and events aimed at demystifying money and investing. The site has been shortlisted as number five in The Times’ ‘top 50 websites to save you money’, while Sarah is an award-winning broadcaster and journalist who regularly appears on the BBC as a financial expert and has written for a number of magazines and newspapers, including Stylist, Yours and Good Housekeeping.


Using Personalisation to Deliver Greatest Value

Inte­grat­ed data, used respon­si­bly, is the key to per­son­alised cus­tomer expe­ri­ences

Customer Experience

AI as a Tool Assistant, Peer and Manager

AI is hard at work in FSI—find out all ways it’s used


Data and Customer Experiences

Banks and insur­ers have made some of the biggest improve­ments in cus­tomer expe­ri­ences.

Customer Experience

Connecting with Consumers Through Great Content

Some of the most effec­tive dig­i­tal cam­paigns approach their sub­ject oblique­ly.


Financial Services and Smarter Marketing

Are con­sumers get­ting turned off by video adver­tis­ing?