Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Sascha Martini

Sascha Martini

CEO Sascha Martini is the mastermind behind Razorfish Germany (@razorfish_de), the leading agency for digital transformation. His motto: to use change as an opportunity to progress. Among other accolades, Sascha Martini holds the Red Dot Award and the IF Design Award in recognition of his work. Besides his commitment to Razorfish, he has been actively involved in BVDW, the German Federal Association of the Digital Economy, for years.

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