Author Archive: Simon Morris

Tools for Understanding Customers and Driving Revenue

New dis­cov­er­ies in sci­ence and tech­nol­o­gy are con­stant­ly giv­ing mar­keters a much-need­ed boost by mak­ing avail­able tools that help mar­keters bet­ter under­stand their cus­tomers, the jour­ney they’re on, and how to cre­ate expe­ri­ences that will keep them com­ing back. Cus­tomers … Read more

Digital Transformation and Customer-Driven Marketing

Tech­nol­o­gy is every­where, and it con­tin­ues to evolve at a rapid pace. As con­sumers learn to adapt to new and inno­v­a­tive tech­nolo­gies, CMOs are faced with the chal­lenge of keep­ing up with chang­ing cus­tomer expec­ta­tions. Sev­er­al of our con­trib­u­tors on … Read more

Handling Data-Driven Marketing Challenges Now and in the Future

In mar­ket­ing, data and the insights it pro­vides are often the key to shap­ing a cus­tomer expe­ri­ence that brings cus­tomers back again and again. For cus­­tomer-cen­tric com­pa­nies, data col­lec­tion and analy­sis are vital. Com­pa­nies rely on data from a vari­ety … Read more

Transparency and Resilience on the Road to Digital Transformation

Dig­i­tal trans­for­ma­tion is increas­ing­ly impor­tant in today’s con­tin­u­ous­ly evolv­ing dig­i­tal world. The chal­lenges that come with such a change are many, and com­pa­nies often find them­selves uncer­tain of what step to take next. For a busi­ness to achieve a smooth … Read more

The Journey to Customer Centricity

Cus­tomer cen­tric­i­ty is a pri­or­i­ty for today’s mar­keters, but the chal­lenges it presents can dif­fer from com­pa­ny to com­pa­ny. Some com­mon threads for the most suc­cess­ful mar­keters, how­ev­er, involve ana­lyz­ing data and using insights from this analy­sis to shape the … Read more

Designing the Customer Experience to Encourage Brand Loyalty

Mar­keters today know the val­ue of cre­at­ing rel­e­vant and excit­ing expe­ri­ences through­out the cus­tomer jour­ney. It’s how brands win the hearts and minds of their cus­tomers, but it’s also more than that. When you win the win the heart and … Read more

Deepening the Conversation for a More Personalised Customer Experience

Cus­tomer expec­ta­tions are always ris­ing. For­tu­nate­ly, many brands are ris­ing to the occa­sion by pur­su­ing new and cre­ative ways of deliv­er­ing rel­e­vant and per­son­alised cus­tomer expe­ri­ences. In fact, cus­tomer expe­ri­ence has been a com­mon thread through our exclu­sive con­tent on … Read more

Digital Experiences that Put the Customer First

Sun­rise Com­mu­ni­ca­tions Group rolls out new dig­i­tal expe­ri­ences using Adobe Mar­ket­ing Cloud. Con­sumers today rely on dig­i­tal for almost every­thing, whether it’s for work or fun. At the core of every expe­ri­ence is the expec­ta­tion for fast and reli­able con­nec­tions, … Read more

A Focus on Building Customer Loyalty in 2017

2016 was a tax­ing year for many peo­ple, and mar­keters are sure to see some of the neg­a­tive effects of the year’s chal­lenges as they reach out to con­sumers through­out 2017. Although the future might look uncer­tain, CMOs can still … Read more

The 2017 Digital Intelligence Briefing

Our lat­est Dig­i­tal Intel­li­gence Brief­ing is out and promis­es to bring a broad­­er-based per­spec­tive to under­stand­ing dig­i­tal and mar­ket­ing trends. We saw a record num­ber of respon­dents this year with over 14,000 peo­ple around the world shar­ing their thoughts and … Read more