Simon Morris is director of demand marketing at Adobe Systems for Europe, Middle East and Africa (EMEA) and is responsible for driving awareness and demand for both the Adobe Marketing Cloud and Creative Cloud. Working closely with his counterparts in North America, Simon has built a Centre of Excellence in EMEA for Search, Media and Email leveraging multiple solutions within the Adobe Marketing Cloud. Simon is also responsible for the European editorial strategy for CMO.com, where his work has helped build one of the strongest branded content platforms on the Web today, creating a valuable resource for marketing leaders across all industries. Prior to joining Adobe, Simon was vice president of global marketing at ClickSoftware, the leading global provider of service and mobile workforce management solutions. In this role, Simon was responsible for building the global marketing strategy across the entire marketing mix and was also part of the leadership team that led the company through a successful IPO.