For marketers , the warm weather presents the chance to connect with their audiences in a highly relevant way, through personalised engagement at an individual level. This is now possible with Triggered Journeys.
How do brands go about orchestrating and personalising each and every experience across channels? This will be the focus of the Email and Omni-channel Marketing track at our upcoming Adobe Summit EMEA 2019.
Programmatic Advertising löst die traditionelle Werbebuchung ab und verspricht mehr Schnelligkeit, Genauigkeit und Wirkung. Doch damit ist gleichzeitig eine hohe Komplexität verbunden. Timo Kohlberg erklärt, wie Marketer Programmatisches Marketing ohne Kontrollverlust einsetzen.
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