Timo Kohlberg

For mar­keters , the warm weath­er presents the chance to con­nect with their audi­ences in a high­ly rel­e­vant way, through per­son­alised engage­ment at an indi­vid­ual lev­el. This is now pos­si­ble with Trig­gered Jour­neys.

How do brands go about orches­trat­ing and per­son­al­is­ing each and every expe­ri­ence across chan­nels? This will be the focus of the Email and Omni-chan­nel Mar­ket­ing track at our upcom­ing Adobe Sum­mit EMEA 2019.

Pro­gram­mat­ic Adver­tis­ing löst die tra­di­tionelle Wer­be­buchung ab und ver­spricht mehr Schnel­ligkeit, Genauigkeit und Wirkung. Doch damit ist gle­ichzeit­ig eine hohe Kom­plex­ität ver­bun­den. Timo Kohlberg erk­lärt, wie Mar­keter Pro­gram­ma­tis­ches Mar­ket­ing ohne Kon­trol­lver­lust ein­set­zen.

Click here to read this article.

Click here to read this article.

Click here to read this article.

Click here to read this article.

Click here to read this article.

Click here to read this article.

Click here to read this article.

Click here to read this article.