Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Toccara Baker

Toccara Baker

As Product Marketing lead for Advertising Cloud in EMEA, Toccara is responsible forgrowing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous roles include strategic account planning and measurement for new clients while at TubeMogul, media buying and comms planning at Publics, and sales for an emerging media startup - all roles spanning across San Francisco, New York and Chicago. A graduate of Northwestern University in Chicago with a Bachelor of Arts in Radio, Television and Film, Toccara is especially passionate about film and screenwriting. She has been in London for over two years and loves to travel.


A Tale of Two Shops: How Smaller Brands found Big Success with Black Friday

Don’t let size get in the way of Black Fri­day suc­cess

Customer Success

How James Villas brings the personal touch back to booking holidays

For James Vil­la Hol­i­days, appear­ing at exact­ly the right time, in the right places and with the right con­tent is their num­ber one goal.

How Technological Developments are Making In-game Advertising More Powerful Than Ever

Tech­nol­o­gy com­pa­nies see the evolv­ing oppor­tu­ni­ties of gam­ing, and mar­keters are start­ing to as well.


Why Love Island is a Showcase for a New Era of Marketing

Toc­cara Bak­er explains how brands can reach the right audi­ence through tar­get­ed dis­play adver­tis­ing, dynam­ic con­tent on their com­pa­ny web­sites, and per­son­alised direct cam­paigns.


Are You Meeting Consumer Expectations? Study Finds People Want Diversity In Advertising

Toc­cara Bak­er, Prod­uct Mar­ket­ing lead for Adobe Adver­tis­ing Cloud in EMEA, digs deep­er into the role that diver­si­ty and inclu­sion play in mar­ket­ing and adver­tis­ing today.


What Apple TV Plus Can Teach Us About The Future of Audience Profiling

So what is the future of audi­ence pro­file build­ing?


Why Audio Advertising is Making So Much Noise

Audio adver­tis­ing is a space filled with excit­ing pos­si­bil­i­ties. Our cus­tomers are already ben­e­fit­ing from the pow­er­ful tar­get­ing oppor­tu­ni­ties on the for­mat, and now that Adobe’s self-ser­vice capa­bil­i­ties are online the suc­cess sto­ries are only going to grow.


At Advertising Week 2019, the Spotlight is on AdTech

Toc­cara Bak­er talks on Adver­tis­ing Week Europe, where she joined experts from all sides of the adver­tis­ing land­scape to dis­cuss the busi­ness trends and issues that are shap­ing today’s indus­try. Par­tic­u­lar­ly how AdTech fits into the over­all MarTech pic­ture, based on expe­ri­ence help­ing hun­dreds of clients in the EMEA region use tech­nol­o­gy to bring more strat­e­gy to their paid media spend.


To in-house or not? How brands are taking back control and how the role of agencies is evolving

The pro­lif­er­a­tion of adver­tis­ing chan­nels, the explo­sion of con­tent and the shift towards data-based adver­tis­ing strate­gies are redefin­ing the rela­tion­ship between brands and agen­cies


It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem


My Top Picks for the Advertising Track at Adobe Summit EMEA

Top picks for Sum­mit EMEA ses­sions adver­tis­ers and agen­cies won’t want to miss.


How the Film Metropolis Foretold the Future of Ad Tech

Inte­grate cre­ative and data to get the most from pro­gram­mat­ic adver­tis­ing.


Five Ways to Navigate Your Programmatic Journey

Eras­ing client con­fu­sion about pro­gram­mat­ic adver­tis­ing begins with five fun­da­men­tal con­sid­er­a­tions