Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Toccara Baker

Toccara Baker

As Product Marketing lead for Advertising Cloud in EMEA, Toccara is responsible forgrowing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous roles include strategic account planning and measurement for new clients while at TubeMogul, media buying and comms planning at Publics, and sales for an emerging media startup - all roles spanning across San Francisco, New York and Chicago. A graduate of Northwestern University in Chicago with a Bachelor of Arts in Radio, Television and Film, Toccara is especially passionate about film and screenwriting. She has been in London for over two years and loves to travel.

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How James Villas brings the personal touch back to booking holidays

For James Villa Holidays, appearing at exactly the right time, in the right places and with the right content is their number one goal.

How Technological Developments are Making In-game Advertising More Powerful Than Ever

Technology companies see the evolving opportunities of gaming, and marketers are starting to as well.
Advertising

Why Love Island is a Showcase for a New Era of Marketing

Toccara Baker explains how brands can reach the right audience through targeted display advertising, dynamic content on their company w...
Advertising

Are You Meeting Consumer Expectations? Study Finds People Want Diversity In Advertising

Toccara Baker, Product Marketing lead for Adobe Advertising Cloud in EMEA, digs deeper into the role that diversity and inclusion play ...
Advertising

What Apple TV Plus Can Teach Us About The Future of Audience Profiling

So what is the future of audience profile building?
Advertising

Why Audio Advertising is Making So Much Noise

Audio advertising is a space filled with exciting possibilities. Our customers are already benefiting from the powerful targeting oppor...
Advertising

At Advertising Week 2019, the Spotlight is on AdTech

Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the bus...
Advertising

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefin...
Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shaping a new digital advertising ecosystem
Advertising

My Top Picks for the Advertising Track at Adobe Summit EMEA

Top picks for Summit EMEA sessions advertisers and agencies won’t want to miss.
Advertising

How the Film Metropolis Foretold the Future of Ad Tech

Integrate creative and data to get the most from programmatic advertising.
Advertising

Five Ways to Navigate Your Programmatic Journey

Erasing client confusion about programmatic advertising begins with five fundamental considerations
Advertising