Don’t let size get in the way of Black Friday success
For James Villa Holidays, appearing at exactly the right time, in the right places and with the right content is their number one goal.
Technology companies see the evolving opportunities of gaming, and marketers are starting to as well.
Toccara Baker explains how brands can reach the right audience through targeted display advertising, dynamic content on their company websites, and personalised direct campaigns.
Toccara Baker, Product Marketing lead for Adobe Advertising Cloud in EMEA, digs deeper into the role that diversity and inclusion play in marketing and advertising today.
So what is the future of audience profile building?
Audio advertising is a space filled with exciting possibilities. Our customers are already benefiting from the powerful targeting opportunities on the format, and now that Adobe’s self-service capabilities are online the success stories are only going to grow.
Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the business trends and issues that are shaping today’s industry. Particularly how AdTech fits into the overall MarTech picture, based on experience helping hundreds of clients in the EMEA region use technology to bring more strategy to their paid media spend.
The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefining the relationship between brands and agencies
How Adobe are shaping a new digital advertising ecosystem
Top picks for Summit EMEA sessions advertisers and agencies won’t want to miss.
Integrate creative and data to get the most from programmatic advertising.