Author Archive: Triet Huynh

The Adobe 2018 Digital Trends Survey

The end of the year is a time for both reflect­ing on what we’ve accom­plished over the last 12 months, and look­ing ahead. For the past sev­en years, Adobe has col­lab­o­rat­ed with Econ­sul­tan­cy to deliv­er a unique report on the … Read more

Retailers Share Strategic Priorities and Exciting Prospects in New Report

How are retail brands tack­ling their biggest chal­lenges in 2017? What are their pri­or­i­ties for the year, and what are look­ing for­ward to in the near future? A recent­ly launched report from Econ­sul­tan­cy and Adobe, Dig­i­tal Retail Trends in 2017, … Read more

The Financial Services Industry: Push Toward Digital Maturity

The finan­cial ser­vices indus­try (FSI) has been slow­er than oth­ers to adopt dig­i­tal, with almost two-thirds of FSI mar­keters not yet beyond the emer­gent stage of dig­i­tal matu­ri­ty. For the most part, FSI mar­keters see the val­ue of invest­ing in … Read more

Infographic: Retail Driving Trends in Customer Experience

Retail, more than any oth­er indus­try, is bring­ing dig­i­tal style to its mar­kets to bet­ter engage and serve cus­tomers. In fact, the 2016 Dig­i­tal Mar­ket­ing Sur­vey found that 65 per­cent of retail mar­keters con­sid­ered their dig­i­tal efforts to be “focused” … Read more

Infographic: Overcoming the top 3 barriers to omnichannel marketing

The lat­est report from Econ­sul­tan­cy and Adobe reveals that devel­op­ing an inte­grat­ed approach with a holis­tic view of the cus­tomer is still a chal­lenge for many companies. Based on a sur­vey of 2,000 mar­ket­ing, dig­i­tal, and e-com­merce pro­fes­sion­als and includ­ing indus­try and year-to-year … Read more

Overcoming the top 3 barriers to omnichannel marketing

There is no doubt that we are liv­ing in an omnichan­nel world, where con­sumers con­stant­ly switch between chan­nels, devices, and touch­points. From a marketer’s point of view, this means there are more oppor­tu­ni­ties to engage with cus­tomers than ever before, … Read more

Using Mobile to Effectively Reach Your Customers

Today, there is no doubt that mobile has become the pri­ma­ry dig­i­tal touch­point for many con­­sumer-fac­ing com­pa­nies. Mobile phones are indis­putably the most wide­ly used device: We keep them on our bed­side table when we sleep, and in our pock­et … Read more

Adobe Campaign, the leading cross-channel campaign marketing solution

In today’s dig­i­tal world, a brand must be able to reach out to all its cus­tomers across all its dif­fer­ent chan­nels in ways that feel nat­ur­al, engag­ing, and, more impor­tant­ly, con­sis­tent. This kind of cross chan­nel mar­ket­ing approach requires a … Read more

Multichannel Campaign Management: Why Adobe Is Leading the Way

We live in a world where the mul­ti­pli­ca­tion of devices and chan­nels pro­vides us with more oppor­tu­ni­ties to reach and engage with our cus­tomers than ever before. At the same time, cus­tomers want ever-more per­son­alised and rel­e­vant expe­ri­ences, deliv­ered to … Read more

Multichannel Campaign Management

I’m pleased to say Adobe was Gartner’s Choice for Indus­try Leader for Mul­ti­chan­nel Cam­paign Man­age­ment. The tim­ing of this recog­ni­tion from Gart­ner puts a spot­light on our upcom­ing Adobe Sum­mit EMEA Dig­i­tal Mar­ket­ing Con­fer­ence, April 29–30 2015, at the ICC ExCel … Read more