Why your business needs to be an experience business

At a Glance: Adobe’s 2018 Digital Trends Survey

Our Top Three Takeaways from Adobe’s Digital Trends Report

Vijayanta Gupta

Vijayanta Gupta

Vijayanta Gupta is the Head of Go-To-Market for the Experience Cloud business at Adobe. He leads Adobe's Industry-specific Go-To-Market initiatives as well as the Adobe Experience Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their Digital Strategy, and his perspectives on digital transformation are regularly published. He also serves on the advisory board of Jigserv Digital, a digital marketing company in India, of which he is one of the co-founders. Prior to joining Adobe, Vijayanta has held multiple leadership roles in Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India. Vijayanta holds an MBA in Strategic Marketing, a Master's in Computer Applications and a Bachelors in Physics. He is based out of London and thoroughly enjoys the multi-cultural experience that the city provides.
Visit Vijayanta Gupta on LinkedIn

Connect

Leveraging VR for a Cutting-Edge Online Experience

How Franke brings its 360 virtual showrooms to customers—wherever they live.
Customer Experience

Virgin Atlantic: Using Data to Optimise Customer Experience

Virgin Atlantic’s data-driven “Voice of the Customer” dashboards ensure personalised, end-to-end experiences
Customer Experience

Four Tectonic Technology Shifts Every Executive Should Know

Emerging technologies are expected to surge into the mainstream. Take a look at a few key capabilities set to disrupt your industry.
Technology

Five Resolutions for Digital Transformation Executives

Want to know how to transform your digital enterprise? Think about drawing a horse, and begin with simple shapes.

Five Ways Retailers Can Succeed in the New World of Shopping

Click here to read this article.

Where do Chatbots Fit for Retailers?

Click here to read this article.

Providing End-to-End Customer Experience in Retail

Click here to read this article.

An Important Reason for Retailers to Focus on Cross-channel Marketing

Click here to read this article.

Trends in Retail: 2017 Digital Intelligence Briefing

Click here to read this article.

The State of Retail: The Emergence of Fluid Experiences

Click here to read this article.

Customer experience in retail | Old battleground, new battle

Click here to read this article.

How to Close Your “Mobile Gap” and Boost Conversions

Click here to read this article.

Strategy Without Execution Is Hallucination

Click here to read this article.

Marketers’ Two Biggest Tactical Challenges for the Coming Three Years

Click here to read this article.