Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Vijayanta Gupta

Vijayanta Gupta

Vijayanta Gupta is the Head of Go-To-Market for the Experience Cloud business at Adobe. He leads Adobe's Industry-specific Go-To-Market initiatives as well as the Adobe Experience Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their Digital Strategy, and his perspectives on digital transformation are regularly published. He also serves on the advisory board of Jigserv Digital, a digital marketing company in India, of which he is one of the co-founders. Prior to joining Adobe, Vijayanta has held multiple leadership roles in Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India. Vijayanta holds an MBA in Strategic Marketing, a Master's in Computer Applications and a Bachelors in Physics. He is based out of London and thoroughly enjoys the multi-cultural experience that the city provides.
Visit Vijayanta Gupta on LinkedIn


Succeeding in the world of digital retail — Three lessons from Boden

Retail isn’t dying, but it is evolv­ing quickly

Customer Success

KI bedeutet nicht das Ende von Kreativität – im Gegenteil

KI-Tools nehmen uns müh­selige Arbeit ab und geben uns mehr Freiraum. Neue Tech­nol­gien wie KI wer­den entwick­elt, um die Kreativ­ität auf­blühen zu lassen. Dabei kommt es darauf an, was Medi­en und Branchen­beobachter über neue Tech­nolo­gien zu sagen haben. 


AI won’t kill creativity. Here’s why

How AI will help real brands engage with real peo­ple on an emo­tion­al level.


UK ecommerce sales top £14bn in both Q1 and Q2 2018, up 10% year-on-year

Dis­cov­er how and where UK con­sumers are spend­ing their mon­ey online

Digital Marketing

Vier Tipps für erfolgreiche Shopping-Erlebnisse im Einzelhandel

Konzen­tri­eren Sie sich auf die Cus­tomer Expe­ri­ence statt auf drastis­che Kostensenkun­gen, um die aktuellen Her­aus­forderun­gen im Einzel­han­del und das verän­derte Kun­den­ver­hal­ten im dig­i­tal­en Zeital­ter anzuge­hen. Durch die Bere­it­stel­lung rel­e­van­ter, span­nen­der und per­son­al­isiert­er Kun­den­er­leb­nisse kön­nen Einzel­händler nicht nur überleben, son­dern ihr Geschäft endlich wieder erfol­gre­ich ankurbeln.

Customer Experience

Quatre manières de pérenniser vos activités retail

Pour faire face au grand boule­verse­ment du retail et du com­porte­ment client, con­cen­trez-vous sur l’expérience.

Expérience Client

Four Ways to Future-Proof Your Retail Business

Mak­ing retail more pertinent

Customer Experience

Customer Experience That’ll Bring the House Down: Lessons from the Sydney Opera House

An inno­v­a­tive approach to per­son­alised cus­tomer experience. 

Customer Experience

Virgin Atlantic: Wie sich mit Daten die Customer Experience optimieren lässt

Vir­gin Atlantic schafft ein außergewöhn­lich­es Fluger­leb­nis auch vor und nach dem Flug.

Customer Experience

Leveraging VR for a Cutting-Edge Online Experience

How Franke brings its 360 vir­tu­al show­rooms to customers—wherever they live.

Customer Experience

Virgin Atlantic: Using Data to Optimise Customer Experience

Vir­gin Atlantic’s data-dri­ven “Voice of the Cus­tomer” dash­boards ensure per­son­alised, end-to-end experiences

Customer Experience

Digitale Transformation: Fünf Top-Tipps für Führungskräfte

Die Trans­for­ma­tion in ein Expe­ri­ence Busi­ness erfordert eine kun­de­nori­en­tierte Aus­rich­tung und die klare Bere­itschaft, mod­erne Tech­nolo­gien einzusetzen. 

Digitale Transformation

Four Tectonic Technology Shifts Every Executive Should Know

Emerg­ing tech­nolo­gies are expect­ed to surge into the main­stream. Take a look at a few key capa­bil­i­ties set to dis­rupt your industry.


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