Author Archive: Vijayanta Gupta

Five Ways Retailers Can Succeed in the New World of Shopping

Shop­ping expe­ri­ences con­tin­ue to evolve, some­times very rapid­ly. In the wake of repeat­ed retail store clos­ings and indus­try-chang­ing acqui­si­tions, such as Ama­zon buy­ing Whole Foods, retail­ers must meet the chal­lenge of the new envi­ron­ment by explor­ing oppor­tu­ni­ties to deliv­er out­stand­ing … Read more

Where do Chatbots Fit for Retailers?

Over the last few years, chat­bots have start­ed to make their pres­ence felt through­out the dig­i­tal mar­ket­ing ecosys­tem. The retail indus­try has been as excit­ed as any to exper­i­ment with this new tech­nol­o­gy, with the hope that the con­ve­nience these … Read more

Providing End-to-End Customer Experience in Retail

There’s wide­spread belief across the retail indus­try that “cus­tomer expe­ri­ence is the new brand,” and with this comes an abun­dance of excit­ing oppor­tu­ni­ties for today’s retail­ers. Con­sumer spend­ing habits are evolv­ing and mod­ern shop­pers expect some­thing extraordinary—fully per­son­alised, user-friend­­ly ser­vice … Read more

An Important Reason for Retailers to Focus on Cross-channel Marketing

Retail mar­keters are focus­ing more on cross-chan­nel mar­ket­ing than ever before, espe­cial­ly mobile chan­nels. They are look­ing to opti­mise offers, per­son­alise mes­sag­ing, and pro­vide con­tex­tu­al con­tent through mul­ti­ple chan­nels. There is an impor­tant rea­son for mar­keters to take a cross-chan­nel … Read more

Trends in Retail: 2017 Digital Intelligence Briefing

The recent­ly released Adobe/Econsultancy Dig­i­tal Intel­li­gence Brief­ing: 2017 Dig­i­tal Trends in Retail pro­vides insights based on the respons­es of almost 500 retail­ers who par­tic­i­pat­ed in the 2017 dig­i­tal trends sur­vey. These retail­ers were among more than 14,000 mar­keters across a … Read more

The State of Retail: The Emergence of Fluid Experiences

We are now liv­ing in a world dom­i­nat­ed by the consumer—a “gold­en age” for con­sumers, if you will. Nowhere is this more obvi­ous than in the retail indus­try. Shop­pers are in con­trol, look­ing for mer­chan­dise online, buy­ing through e-com­merce web­sites, … Read more

Customer experience in retail | Old battleground, new battle

Retail­ers must adapt to changes in tech­nol­o­gy to gain new cus­tomers, retain exist­ing ones, and main­tain long-term brand loy­al­ty. Nev­er has this been truer than in today’s age of dig­i­tal con­sumers. The rise of e-com­merce has blurred the lines between … Read more

How to Close Your “Mobile Gap” and Boost Conversions

Each year, the Adobe Dig­i­tal Insights team cap­tures data on a wide range of retail met­rics over the two months from 1 Novem­ber to 31 Decem­ber. The team’s analy­sis of this past hol­i­day season’s shop­ping trends reveals some intrigu­ing shifts … Read more

Strategy Without Execution Is Hallucination

Dig­i­tal strat­e­gy.” This phrase is com­ing up more and more in board- and exec­u­­tive-lev­­el con­ver­sa­tions across indus­tries. Increas­ing­ly, most orga­ni­za­tions seem to have rec­og­nized the need for a well-defined, cohe­sive, and, in most cas­es, orga­ni­za­­­tion-wide dig­i­tal strat­e­gy. Con­se­quent­ly, invest­ments are … Read more

Marketers’ Two Biggest Tactical Challenges for the Coming Three Years

When asked what areas they con­sid­er most cru­cial to their future suc­cess, mar­keters rank the abil­i­ty to work across mul­ti­ple chan­nels and bet­ter util­i­sa­tion of data as their top pri­or­i­ties. In Adobe’s 2016 Road­block study, more than 1,300 Euro­pean mar­keters … Read more