Vincenzo de Simone

Vincenzo is part of Adobe Advertising Cloud’s Client Partnership team based in the UK providing service and strategic support to Adobe customers across several EMEA markets. Part of his day to day is to help brands on-board & scale across markets, navigating the complex media/programmatic landscape, and ultimately get the most out of the Adobe Advertising Cloud software. Originally from Southern Italy, Vincenzo completed a BD in International Business Management prior moving to London, where he attained a Master of Science in International Marketing. He started his career in Media working for several international media agencies prior moving tech side. He worked as a Senior Account Manager at TubeMogul, which was acquired by Adobe in 2016. In his spare time Vince loves cooking, travelling and he is very passionate about keeping pineapple off pizza.

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Vincenzo de Simone

The Customer Persona is Dead! Long Live the Customer Profile!

Context is everything, especially when trying to make sense of people’s activity across so many channels. It’s time to kill persona-based marketing and embrace a more progressive approach to personalisation that reflects this reality.

04-11-2019

Advertising

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Vincenzo de Simone

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Vincenzo de Simone

The Customer Persona is Dead! Long Live the Customer Profile!