Posts in Category "Campaign Marketing"

Delighting Today’s Tech-Savvy Shopper: 8 Best Practices

Best Prac­tices for Estab­lish­ing Mean­ing­ful Omnichan­nel Con­nec­tions In the device-cen­tric world of today, shop­pers are far more aware of tech­nol­o­gy, as well as the user expe­ri­ence pos­si­bil­i­ties it allows for. As they browse and buy, they appre­ci­ate a syn­er­gis­tic approach—an … Read more

Cross-Channel Marketing Best Practices

What oth­er indus­tries can learn from the retail mar­ket The retail sec­tor has been sub­ject to a huge change in recent years. It has long been insuf­fi­cient to only address cus­tomers online or in retail stores. Con­sumers today are out … Read more

William Reed drives cross-channel success

Busi­­ness-to-busi­­ness pub­lish­er William Reed tar­gets its mar­ket­ing cam­paigns more effec­tive­ly by cen­tral­iz­ing mar­ket­ing data across the com­pa­ny and seg­ment­ing cus­tomers more effec­tive­ly with Adobe Cam­paign in Adobe Mar­ket­ing Cloud. The com­pa­ny shares impor­tant busi­ness infor­ma­tion, research, and orig­i­nal edi­to­r­i­al con­tent … Read more

Mobile should be the driver for Cross Channel Marketing

Mar­keters need to address a mul­ti­tude of dif­fer­ent mar­ket­ing chan­nels and the mobile aspect should real­ly be the dri­ver for a Cross Chan­nel mar­ket­ing strat­e­gy, where the goal is to give con­sumers a con­sis­tent and rel­e­vant expe­ri­ence across all devices and media. Unfor­tu­nate­ly, only less than one out of ten com­pa­nies have Mobile as their top pri­or­i­ty. Read more

How to offer your customers a consistent, customised cross-channel experience

I recent­ly went to Cross Canal Day, a con­fer­ence in Paris ded­i­cat­ed to dig­i­tal mar­ket­ing. Today, I would like to dis­cuss the pre­sen­ta­tion I gave there about the impor­tance of cross chan­nel in the cus­tomer expe­ri­ence. Since I start­ed work­ing … Read more

Adobe Campaign, the leading cross-channel campaign marketing solution

In today’s dig­i­tal world, a brand must be able to reach out to all its cus­tomers across all its dif­fer­ent chan­nels in ways that feel nat­ur­al, engag­ing, and, more impor­tant­ly, con­sis­tent. This kind of cross chan­nel mar­ket­ing approach requires a … Read more

Multichannel Campaign Management: Why Adobe Is Leading the Way

We live in a world where the mul­ti­pli­ca­tion of devices and chan­nels pro­vides us with more oppor­tu­ni­ties to reach and engage with our cus­tomers than ever before. At the same time, cus­tomers want ever-more per­son­alised and rel­e­vant expe­ri­ences, deliv­ered to … Read more

Cross-Channel Marketing

In late 2013, we invit­ed read­ers to par­tic­i­pate in the Quar­terly Dig­i­tal Intel­li­gence Brief­ing with Econ­sul­tancy. The sur­vey cov­ered mul­ti­chan­nel mar­ket­ing result­ing in this report from Econ­sul­tan­cy; “Chan­nels in Con­cert: Trends in Inte­grat­ing Mar­ket­ing”. We found that mul­ti­chan­nel cam­paign tech­nol­o­gy … Read more

The True Cross Channel Experience

Cross chan­nel mar­ket­ing is the evo­lu­tion of mar­ket­ing sophis­ti­ca­tion dri­ven by access to more and more data every sec­ond of every day com­ing from the pro­lif­er­a­tion of means to access and chan­nels through which we can touch the cus­tomer. This … Read more

Multichannel Campaign Management

I’m pleased to say Adobe was Gartner’s Choice for Indus­try Leader for Mul­ti­chan­nel Cam­paign Man­age­ment. The tim­ing of this recog­ni­tion from Gart­ner puts a spot­light on our upcom­ing Adobe Sum­mit EMEA Dig­i­tal Mar­ket­ing Con­fer­ence, April 29–30 2015, at the ICC ExCel … Read more