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Campaign Marketing

In today’s dig­i­tal world, a brand must be able to reach out to all its cus­tomers across all its dif­fer­ent chan­nels in ways that feel nat­ur­al, engag­ing, and, more impor­tant­ly, con­sis­tent. This kind of cross chan­nel mar­ket­ing approach requires a solu­tion that offers flex­i­bil­i­ty, vision, and strat­e­gy. We believe Adobe Cam­paign offers all three, and we aren’t the only ones, as the tool has just been recog­nised as a Leader in the For­rester Wave™: Cross-Chan­nel Cam­paign Man­age­ment, Q2 2016.

Adobe Named a Leader in Enter­prise Mar­ket­ing Soft­ware Suites by For­rester

In the report, For­rester eval­u­at­ed the nine most sig­nif­i­cant enter­prise mar­ket­ing soft­ware suite providers across 40 cri­te­ria, includ­ing cur­rent offer­ing, strat­e­gy, and mar­ket pres­ence. Mar­ket­ing soft­ware suites are defined by For­rester as “an inte­grat­ed port­fo­lio of mar­ket­ing tech­nol­o­gy prod­ucts that pro­vide ana­lyt­ics, automa­tion and orches­tra­tion of insight-dri­ven cus­tomer inter­ac­tions to sup­port inbound and out­bound mar­ket­ing.”

After hav­ing award­ed to Adobe the high­est scores in cur­rent offer­ing and strat­e­gy, For­rester stat­ed: “Adobe bal­ances its direct response mar­ket­ing capa­bil­i­ties (Cam­paign, Social and Expe­ri­ence Man­ag­er) with adver­tis­ing capa­bil­i­ties (Audi­ence Man­ag­er, Media Opti­miz­er and Prime­time), and ties them togeth­er with insights (Ana­lyt­ics and Tar­get) and its core ser­vices offer­ing … Adobe has assem­bled a com­pre­hen­sive port­fo­lio, and B2C mar­keters have inte­grat­ed mul­ti­ple Adobe mod­ules into sophis­ti­cat­ed, large-scale mar­ket­ing tech­nol­o­gy ecosys­tem.”

Adobe Cam­paign and Adobe Mar­ket­ing Cloud are ranked the high­est among mar­ket­ing solu­tions

But this isn’t the only dis­tinc­tion Adobe has received in the last months. In April, Adobe Cam­paign was also recog­nised as one of the mar­ket lead­ers in the Gart­ner Mag­ic Quad­rant for Mul­ti­chan­nel Cam­paign Man­age­ment report, mean­ing that Adobe has con­sis­tent­ly been doing con­sid­er­ably bet­ter than its com­peti­tors in over­all cam­paign man­age­ment per­for­mance.

And we believe this is only the begin­ning! In the words of Stephan Diet­rich, VP of Adobe Cam­paign, “with over 700 clients around the world part­ner­ing with Adobe to help pro­vide these ‘cross-chan­nel’ expe­ri­ences to their cus­tomers and con­tin­u­ous recog­ni­tion by indus­try-lead­ing ana­lysts, we can’t help but be excit­ed about what we’ve accom­plished, but also about what is ahead.”

Do you want to learn more about cross-chan­nel mar­ket­ing and dig­i­tal mar­ket­ing over­all? Even if you weren’t at the EMEA Adobe Sum­mit, you can access all the keynotes and break­out ses­sions on demand here.


Campaign Marketing
Triet Huynh

Posted on 06-20-2016


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