In today’s digital world, a brand must be able to reach out to all its customers across all its different channels in ways that feel natural, engaging, and, more importantly, consistent. This kind of cross channel marketing approach requires a solution that offers flexibility, vision, and strategy. We believe Adobe Campaign offers all three, and we aren’t the only ones, as the tool has just been recognised as a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q2 2016.
Adobe Named a Leader in Enterprise Marketing Software Suites by Forrester
In the report, Forrester evaluated the nine most significant enterprise marketing software suite providers across 40 criteria, including current offering, strategy, and market presence. Marketing software suites are defined by Forrester as “an integrated portfolio of marketing technology products that provide analytics, automation and orchestration of insight-driven customer interactions to support inbound and outbound marketing.”
After having awarded to Adobe the highest scores in current offering and strategy, Forrester stated: “Adobe balances its direct response marketing capabilities (Campaign, Social and Experience Manager) with advertising capabilities (Audience Manager, Media Optimizer and Primetime), and ties them together with insights (Analytics and Target) and its core services offering … Adobe has assembled a comprehensive portfolio, and B2C marketers have integrated multiple Adobe modules into sophisticated, large-scale marketing technology ecosystem.”
Adobe Campaign and Adobe Marketing Cloud are ranked the highest among marketing solutions
But this isn’t the only distinction Adobe has received in the last months. In April, Adobe Campaign was also recognised as one of the market leaders in the Gartner Magic Quadrant for Multichannel Campaign Management report, meaning that Adobe has consistently been doing considerably better than its competitors in overall campaign management performance.
And we believe this is only the beginning! In the words of Stephan Dietrich, VP of Adobe Campaign, “with over 700 clients around the world partnering with Adobe to help provide these ‘cross-channel’ experiences to their customers and continuous recognition by industry-leading analysts, we can’t help but be excited about what we’ve accomplished, but also about what is ahead.”
Do you want to learn more about cross-channel marketing and digital marketing overall? Even if you weren’t at the EMEA Adobe Summit, you can access all the keynotes and breakout sessions on demand here.