As the UK’s largest retailer, Argos offers more than 33,000 products to 130 million customers a year through a network of 740 stores, online and mobile channels, phone orders, and Argos TV. Across every touchpoint—from talking to retail associates in stores to online ordering—the company works to personalize each interaction and offer white-glove service as customers gain access to the exact product details they need.
Using Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target, Argos is eliminating barriers between customers and the products they want. “When I talk to our customers, they don’t talk to me about channels, apps, websites, or experiences,” says Mark Steel, Digital Operations Director at Argos. “They talk about shopping.”
With the help of Adobe solutions, the innovative retailer is staying focused on what’s important to customers—shopping. Real-time data and simplified asset management helps Argos see what customers want and respond quickly. At the same time, personalization capabilities provide relevant recommendations to customers that keep them satisfied and shopping, opening the door to new sales.