Adobe Summit EMEA is almost here! I am excited to be presenting at three key breakout sessions in the Campaign Management and Email Marketing track. You will discover some great new information about the ways customers are leveraging Campaign to optimize email campaign management, how you can drive ROI by deploying Campaign, and an important announcement about the latest Campaign enhancements.
What’s the ROI of Adobe Campaign? – CE05 (April 29, 1:00 pm)
These days, marketing performance is viewed with more scrutiny than ever before. Chief marketing officers must be accountable for the return on investment in digital marketing technology. Now that there is quantifiable evidence proving the marketing team’s contribution to the bottom line, CMOs are in a position to become more vocal about the impact of their teams’ success on enterprise value.
In this session, I will discuss the key challenges that CMOs must overcome related to measuring ROI and how Adobe Campaign is enabling customers to address those challenges. Patrick Tripp, senior product marketing manager, will also present an innovative ROI model, designed to help companies evaluate the ROI of cross-channel campaign management. We’ll also share best practices and real ROIs that have been measured by some of our flagship customers.
This session is offered for digital marketers of all levels and industries.
Adobe Campaign in the Marketing Cloud: New Use Cases – CE03 (April 29, 5:15 pm)
Today’s digital customers expect efficient, consistent, and personalized experiences delivered across multiple channels and touchpoints. That is why it is critical to deploy integrated marketing solutions. Adobe Campaign is one natively integrated set of solutions among eight in the Adobe Marketing Cloud.
Driving efficient, consistent, and personalized experiences through inconsistent poorly integrated marketing technologies will not get the job done. Some of today’s leading international brands have depended on Adobe Campaign to deliver those perfect customer experiences. Thanks to its native integration with the Adobe Marketing Cloud, Adobe Campaign has provided us with industry-first use cases to explore.
In this introductory session, Campaign evangelist Mathieu Hannouz, Voyages-sncf.com client and data strategy director Marie-Laure Casse, and I will discuss:
- Why marketers must embrace Marketing Clouds
- How Voyages-sncf is delivering a superior omnichannel customer experience thanks to Adobe Campaign integration into the Adobe Marketing Cloud
- How Adobe Campaign ties into Adobe Marketing Cloud: new uses cases and product demonstration
- Best practices from top European customers
One More Fantastic Session
Please also join me for a revealing session (CE06) on April 30 at 2:00 pm, where we will share some wonderful, new, and important information about Adobe Campaign.
If you cannot attend these live sessions, you will be able to view recorded versions when they become available at the Adobe Summit EMEA website. I hope to see you this week!