Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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Adobe Email Survey 2016: Infographic

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Adobe Email Survey 2016: Europeans are still addicted to email, but are easily disengaged with email campaigns

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Delighting Today’s Tech-Savvy Shopper: 8 Best Practices

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Ten Ways Cross-Channel Marketing is NOT Rocket Science

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Cross-Channel Marketing Best Practices

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Marketing of Things

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William Reed drives cross-channel success

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Sky UK Boosts Sales with Rich Personalised Experiences

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Argos delivers the same great experience across channels

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The Content Factory of TNT

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Personalising Your Cross-channel Marketing

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Mobile: The Primary Channel for Customer Engagement

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The Future of Experience: New Rules of Engagement

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Mobile should be the driver for Cross Channel Marketing

Mar­keters need to address a mul­ti­tude of dif­fer­ent mar­ket­ing chan­nels and the mobile aspect should real­ly be the dri­ver for a Cross Chan­nel mar­ket­ing strat­e­gy, where the goal is to give con­sumers a con­sis­tent and rel­e­vant expe­ri­ence across all devices and media. Unfor­tu­nate­ly, only less than one out of ten com­pa­nies have Mobile as their top pri­or­i­ty.