The marketing world is one that is constantly evolving. Consumers don’t follow the traditional, linear path anymore and marketers can no longer simply bombard them with messages. It is up to us, as modern marketers, to reach out to the consumer on their own terms.
To help marketers on this perilous journey, Adobe developed a series of Marketing Podcasts help keep you up to date with latest trends and research in a more on-the-go and easier medium than traditional papers.
This podcast helps you face your fears about cross-channel marketing and offers advice to help you succeed in the reality of ever growing consumer touchpoints. Make no mistake, cross-channel marketing is the only way forward. But despite it looking tricky, executing a successful cross-marketing initiative is not as hard as you think. It’s all about changing your perspective.
Consider this: Forrester undertook an in-depth analysis of a large US speciality retailer that had invested in technology in order to execute a cross-channel strategy. It found that it had enjoyed risk-adjusted benefits of its investment over 3 years of $29,334,306, an ROI increase of 338% and had paid back its initial investment in just 6.6 months. It is clear that cross-channel marketing offers returns.
The common concerns with cross-channel marketing is that it can be difficult to manage so many different channels or the enormous amounts of data collected on a daily basis. This podcast debunks these concerns and aim to help you realise that you have what your customers want and how to put it into action.
So sit back, put your headphones in and listen to ‘Ten Ways Cross-Channel Marketing is NOT Rocket Science’.