Ten Ways Cross-Channel Marketing is NOT Rocket Science

Campaign MarketingDigital Marketing

The mar­ket­ing world is one that is con­stant­ly evolv­ing. Con­sumers don’t fol­low the tra­di­tion­al, lin­ear path any­more and mar­keters can no longer sim­ply bom­bard them with mes­sages. It is up to us, as mod­ern mar­keters, to reach out to the con­sumer on their own terms.

To help mar­keters on this per­ilous jour­ney, Adobe devel­oped a series of Mar­ket­ing Pod­casts help keep you up to date with lat­est trends and research in a more on-the-go and eas­i­er medi­um than tra­di­tion­al papers.

This pod­cast helps you face your fears about cross-chan­nel mar­ket­ing and offers advice to help you suc­ceed in the real­i­ty of ever grow­ing con­sumer touch­points. Make no mis­take, cross-chan­nel mar­ket­ing is the only way for­ward. But despite it look­ing tricky, exe­cut­ing a suc­cess­ful cross-mar­ket­ing ini­tia­tive is not as hard as you think. It’s all about chang­ing your per­spec­tive.

Con­sid­er this: For­rester under­took an in-depth analy­sis of a large US spe­cial­i­ty retail­er that had invest­ed in tech­nol­o­gy in order to exe­cute a cross-chan­nel strat­e­gy. It found that it had enjoyed risk-adjust­ed ben­e­fits of its invest­ment over 3 years of $29,334,306, an ROI increase of 338% and had paid back its ini­tial invest­ment in just 6.6 months. It is clear that cross-chan­nel mar­ket­ing offers returns.

The com­mon con­cerns with cross-chan­nel mar­ket­ing is that it can be dif­fi­cult to man­age so many dif­fer­ent chan­nels or the enor­mous amounts of data col­lect­ed on a dai­ly basis. This pod­cast debunks these con­cerns and aim to help you realise that you have what your cus­tomers want and how to put it into action.

So sit back, put your head­phones in and lis­ten to ‘Ten Ways Cross-Chan­nel Mar­ket­ing is NOT Rock­et Sci­ence’.


Campaign Marketing, Digital Marketing
Sabina Strasser

Posted on 08-17-2016


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