Posts in Category "Cross-Channel Marketing"

Ten things you need to know — 8/12/17

Wel­come to ‘Ten things you need to know’ — the first in what will hope­ful­ly be a fort­night­ly explo­ration of…er…news! Inter­est­ing and friv­o­lous things from the inter­net! Occa­sion­al nuggets of inspi­ra­tion for mar­keters! That sort of thing, real­ly. The idea … Read more

Adobe’s Email Survey: Get your Customers Engaged the Right Way

Peo­ple still love email, but inbox engage­ment is chang­ing  — and so should brands “Drop me an email” – a phrase you’ll hear a lot pro­fes­sion­al­ly and per­son­al­ly. What we want­ed to find out is whether the way we use … Read more

Connecting All Channels into a Consistent Experience: The Cross-Channel Marketing Track at Adobe Summit

Today’s con­sumers are dig­i­tal­ly empow­ered, and they want it all. Whether online or offline, they demand seam­less, per­son­alised experiences—no small feat for any brand to achieve. In sec­onds, they can research a brand and make an informed deci­sion about a … Read more

An Important Reason for Retailers to Focus on Cross-channel Marketing

Retail mar­keters are focus­ing more on cross-chan­nel mar­ket­ing than ever before, espe­cial­ly mobile chan­nels. They are look­ing to opti­mise offers, per­son­alise mes­sag­ing, and pro­vide con­tex­tu­al con­tent through mul­ti­ple chan­nels. There is an impor­tant rea­son for mar­keters to take a cross-chan­nel … Read more

Infographic: Overcoming the top 3 barriers to omnichannel marketing

The lat­est report from Econ­sul­tan­cy and Adobe reveals that devel­op­ing an inte­grat­ed approach with a holis­tic view of the cus­tomer is still a chal­lenge for many companies. Based on a sur­vey of 2,000 mar­ket­ing, dig­i­tal, and e-com­merce pro­fes­sion­als and includ­ing indus­try and year-to-year … Read more

Overcoming the top 3 barriers to omnichannel marketing

There is no doubt that we are liv­ing in an omnichan­nel world, where con­sumers con­stant­ly switch between chan­nels, devices, and touch­points. From a marketer’s point of view, this means there are more oppor­tu­ni­ties to engage with cus­tomers than ever before, … Read more

Nestle — Blending the right online and offline ingredients for consistent customer dialogs

Good mar­ket­ing should feel like a nat­ur­al con­ver­sa­tion, accord­ing to Nes­tle. That’s why the glob­al food and bev­er­age con­glom­er­ate uses Adobe Cam­paign in Adobe Mar­ket­ing Cloud to help com­mu­ni­cate with cus­tomers in real time across online and offline chan­nels. “We’re … Read more

Don’t let a bad cross-channel marketing experience take you down

Brands are being chal­lenged to deliv­er rich cus­tomer expe­ri­ences across a dizzy­ing array of touch­points – par­tic­u­lar­ly with cus­tomers now hav­ing so much choice in terms of how they engage with brands. The fact is, cus­tomers expect you to know … Read more

Adobe Email Survey 2016: Infographic

Across Europe, we’re addict­ed to emails and are spend­ing more time writ­ing, read­ing and reply­ing to them than ever before. It’s lit­er­al­ly tak­ing up months’ worth of our time each year and we’re doing it every­where we go, with work … Read more

Adobe Email Survey 2016: Europeans are still addicted to email, but are easily disengaged with email campaigns

Today we released our annu­al sur­vey of email usage in Europe, exam­in­ing con­sumers’ rela­tion­ship with email and how email fits in the grow­ing mix of dig­i­tal and social chan­nels becom­ing avail­able to mar­keters. And the study shows that our rela­tion­ship … Read more