Customer Experience

Peter Shel­don, Senior Direc­tor Com­merce Strat­e­gy at Adobe, dis­cuss­es how voice can com­ple­ment cus­tomer expe­ri­ence strate­gies.

Next year will final­ly see the cus­tomer expe­ri­ence over­take price as a retail brand’s biggest dif­fer­en­tia­tor.

Inno­vante dans la forme, avec une démon­stra­tion agré­men­tée de saynètes, le CXM Space fut aus­si et surtout l’occasion de présen­ter les nou­veaux con­cepts et pro­duits aux clients et aux influ­enceurs.

Cus­tomers val­ue expe­ri­ences and dig­i­tal trans­for­ma­tion is what allows busi­ness­es to use their data, update their process­es, and ulti­mate­ly pro­vide cus­tomer expe­ri­ences that inspire loy­al­ty.

Using real-time cus­tomer pro­files and broad acti­va­tion to cre­ate per­son­alised expe­ri­ences.

CTO Abhay Paras­nis dis­cuss­es how AR, VR, AI and voice will raise the bar for cus­tomer expe­ri­ences.

“Hap­py cus­tomers spend their mon­ey both online and offline. More than ever, we should put the cus­tomer first.” – Jamie Brighton, Head of Prod­uct & Indus­try Mar­ket­ing, EMEA at Adobe.

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ABM should be one of your cor­ner­stone B2B mar­ket­ing strate­gies to improve win rates and increase deal size

There’s a lot of talk in all busi­ness­es about dig­i­tal trans­for­ma­tion, and that is a crit­i­cal step. But the next phase is to suc­cess­ful­ly use dig­i­tal trans­for­ma­tion to achieve a cus­tomer-cen­tric busi­ness trans­for­ma­tion.

Wie unter­schei­det sich die Gewohn­heit­en, Vor­lieben und Wahrnehmungen von Kon­sumenten unter­schiedlich­ster Län­der und Alters­grup­pen? Antworten auf Fra­gen wie diese liefert der aktuelle Adobe Expe­ri­ence Index.

At the Con­nect­ed Adver­tis­ing Expe­ri­ences Break­fast, recent­ly held at the Adobe HQ in Lon­don, experts from the field told us why con­nect­ed adver­tis­ing is key for brands to extract the most val­ue from their paid media bud­get, whilst pro­vid­ing their cus­tomers with bet­ter expe­ri­ences.

Adobe und die Soft­ware AG haben gemein­sam eine inte­gri­erte Lösung entwick­elt, die Unternehmen bei der Trans­for­ma­tion ihres Cus­tomer Expe­ri­ence Man­age­ments (CXM) unter­stützt, indem sie die effiziente Erstel­lung von Echtzeit- und ein­heitlichen Kun­den­pro­filen ermöglicht.

Arti­fi­cial intel­li­gence is trans­form­ing cre­ativ­i­ty and busi­ness — and Adobe Sen­sei is pro­vid­ing the tech­nol­o­gy to do it.