Customer Experience

Customers value experiences and digital transformation is what allows businesses to use their data, update their processes, and ultim...

Using real-time customer profiles and broad activation to create personalised experiences.

CTO Abhay Parasnis discusses how AR, VR, AI and voice will raise the bar for customer experiences.

“Happy customers spend their money both online and offline. More than ever, we should put the customer first.” – Jamie Brighton, ...

Click here to read this article.

ABM should be one of your cornerstone B2B marketing strategies to improve win rates and increase deal size

There’s a lot of talk in all businesses about digital transformation, and that is a critical step. But the next phase is to successf...

Wie unterscheidet sich die Gewohnheiten, Vorlieben und Wahrnehmungen von Konsumenten unterschiedlichster Länder und Altersgruppen? Ant...

At the Connected Advertising Experiences Breakfast, recently held at the Adobe HQ in London, experts from the field told us why connect...

Adobe und die Software AG haben gemeinsam eine integrierte Lösung entwickelt, die Unternehmen bei der Transformation ihres Customer Ex...

Artificial intelligence is transforming creativity and business — and Adobe Sensei is providing the technology to do it.

Strategies for driving creativity, and increasing marketing productivity and efficiency with AI.

Click here to read this article.

While advances in AI have provided isolated signals and novel insights, it has yet to power real decision-making that improves every cu...