It’s Partner Day at EMEA Summit, where we gather 500+ members of Adobe’s Solution Partner community for a day of presentations, breakouts and networking opportunities.
This year’s agenda is packed with compelling talks from top Adobe execs and customers, with discussions ranging from “The Future of Digital” to “What Experience Business Really Means.” Halfway through the agenda, we’ll disperse for breakout sessions, and toward the end of the meeting, we’ll announce our Partner awards for EMEA, including Emerging Partner of the Year and Agency Partner of the Year for Advertising Solutions. Then it’s off to the Partner Reception for socializing and networking.
Partner-focused events like this are crucial to Adobe’s success. In fact, I believe that Partners are the backbone of Adobe’s growth. We depend on Partners to champion the Experience Business vision as they work closely with customers to find the right Adobe Experience Cloud solutions for their specific needs and goals.
Working together, the market opportunity we have in front of us is massive. IDC sized the digital transformation market for digital technologies as a $2.1T globally. The services opportunity is larger, and in many ways only bounded by how you define your services. It is likely 2x, 3x, or even 4x of that figure.
With the launch of Adobe Experience Cloud, together we have permission to move beyond marketing use cases to get an ever-larger piece of the digital transformation market. We are having conversations with product engineering departments, with HR departments, and with CIOs. And while these teams have no traditional marketing remit, they absolutely impact customer experience. They are an important part of the Experience Business, and we can help them.
We have three things working in our favor to help us jointly capture this immense opportunity:
Market-leading products: Each Adobe Experience Cloud solution is highly ranked against its point solution peer set, giving us the advantages touted by best-of-breed solutions as well as those of an integrated suite.
Scaling the business: Solid partnerships mean we can work together to focus on growth, emerging markets and new opportunities.
Customer success: This is the most crucial aspect of our partnership. Our customers expect results and value. When we focus on customer success, we see more joint business, fewer escalations and rework situations, and stronger working relationships across the board.
Many of the speakers we have lined up today will address these three components from their perspectives. These include:
- Shantanu Narayen, President and CEO, Adobe
- Brad Rencher, Executive Vice President & GM, Digital Marketing, Adobe
- Matt Thompson, Executive Vice President, Worldwide Field Operations, Adobe
- David Nuescheler, Fellow & Vice President, Enterprise Technology, Adobe
- Gordon Smillie, General Manager, Microsoft
- Customers UBS and SKY
Of course, I will be there too, hosting the event and sharing my vision for the future of Adobe’s Partner Organization. I look forward to seeing you there!