Digging Deep on Experience Business at Today’s Adobe Partner Day

It’s Part­ner Day at EMEA Sum­mit, where we gath­er 500+ mem­bers of Adobe’s Solu­tion Part­ner com­mu­ni­ty for a day of pre­sen­ta­tions, break­outs and net­work­ing oppor­tu­ni­ties.

This year’s agen­da is packed with com­pelling talks from top Adobe execs and cus­tomers, with dis­cus­sions rang­ing from “The Future of Dig­i­tal” to “What Expe­ri­ence Busi­ness Real­ly Means.” Halfway through the agen­da, we’ll dis­perse for break­out ses­sions, and toward the end of the meet­ing, we’ll announce our Part­ner awards for EMEA, includ­ing Emerg­ing Part­ner of the Year and Agency Part­ner of the Year for Adver­tis­ing Solutions. Then it’s off to the Part­ner Recep­tion for social­iz­ing and net­work­ing.

Part­ner-focused events like this are cru­cial to Adobe’s suc­cess. In fact, I believe that Part­ners are the back­bone of Adobe’s growth. We depend on Part­ners to cham­pi­on the Expe­ri­ence Busi­ness vision as they work close­ly with cus­tomers to find the right Adobe Expe­ri­ence Cloud solu­tions for their spe­cif­ic needs and goals.

Work­ing togeth­er, the mar­ket oppor­tu­ni­ty we have in front of us is mas­sive. IDC sized the dig­i­tal trans­for­ma­tion mar­ket for dig­i­tal tech­nolo­gies as a $2.1T glob­al­ly. The ser­vices oppor­tu­ni­ty is larg­er, and in many ways only bound­ed by how you define your ser­vices. It is like­ly 2x, 3x, or even 4x of that fig­ure.

With the launch of Adobe Expe­ri­ence Cloud, togeth­er we have per­mis­sion to move beyond mar­ket­ing use cas­es to get an ever-larg­er piece of the dig­i­tal trans­for­ma­tion market. We are hav­ing con­ver­sa­tions with prod­uct engi­neer­ing depart­ments, with HR depart­ments, and with CIOs. And while these teams have no tra­di­tion­al mar­ket­ing remit, they absolute­ly impact cus­tomer expe­ri­ence. They are an impor­tant part of the Expe­ri­ence Busi­ness, and we can help them.

We have three things work­ing in our favor to help us joint­ly cap­ture this immense oppor­tu­ni­ty:

Mar­ket-lead­ing prod­ucts: Each Adobe Expe­ri­ence Cloud solu­tion is high­ly ranked against its point solu­tion peer set, giv­ing us the advan­tages tout­ed by best-of-breed solu­tions as well as those of an inte­grat­ed suite.

Scal­ing the busi­ness: Sol­id part­ner­ships mean we can work togeth­er to focus on growth, emerg­ing mar­kets and new oppor­tu­ni­ties.

Cus­tomer suc­cess: This is the most cru­cial aspect of our part­ner­ship. Our cus­tomers expect results and val­ue. When we focus on cus­tomer suc­cess, we see more joint busi­ness, few­er esca­la­tions and rework sit­u­a­tions, and stronger work­ing rela­tion­ships across the board.

Many of the speak­ers we have lined up today will address these three com­po­nents from their per­spec­tives.  These include:

  • Shan­tanu Narayen, Pres­i­dent and CEO, Adobe
  • Brad Rencher, Exec­u­tive Vice Pres­i­dent & GM, Dig­i­tal Mar­ket­ing, Adobe
  • Matt Thomp­son, Exec­u­tive Vice Pres­i­dent, World­wide Field Oper­a­tions, Adobe
  • David Nueschel­er, Fel­low & Vice Pres­i­dent, Enter­prise Tech­nol­o­gy, Adobe
  • Gor­don Smil­lie, Gen­er­al Man­ag­er, Microsoft
  • Cus­tomers UBS and SKY

Of course, I will be there too, host­ing the event and shar­ing my vision for the future of Adobe’s Part­ner Orga­ni­za­tion. I look for­ward to see­ing you there!

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