Chocolate needs almost no advertising. There’s something inherently delightful about it, from the way it tastes to how it makes us feel. Chocolate is not a need, but many consumers feel it as one, and it’s the craving that drives consumers toward this sweet treat that you want people to experience when they think about your brand.
In an earlier report, Achieving Deliciousness: Adapting to an Increasingly Content-Hungry World, we compared a brand’s content strategy to the ways consumers are engaged by really good chocolate. Chocolate lovers enjoy their chocolate, but they also expect it to meet certain high standards of taste, texture, and creaminess—just as consumers expect the digital content they consume to be relevant, engaging, and appropriate to the channel.
Consumers encounter content from a variety of sources every single day. As a result, they’ve developed increasingly higher expectations for the content they choose to engage with. Most businesses know that a content strategy is important, but it’s not enough to just produce content. With countless competitors in the market, your brand’s content must stand out from the rest.
According to the Achieving Deliciousness report, millennial consumers not only have high expectations; they’re also easily distracted, often multitasking anytime the opportunity presents itself. They’re also engaging with content on multiple devices, so brands need to not only create great content, but also adapt it to the strengths of various channels. To stand above the competition, brands need to produce more and better content at a higher rate than ever before.
The challenge for brands to mass produce content has never been greater. Our latest report, Mass Producing Deliciousness: How Enterprise Can Accelerate Content Creation for Hungry Consumers, offers some key insights from Adobe experts, as well as examples from successful businesses, for brands who want to meet the challenge of providing amazing customer experiences through creative content.
With Mass Producing Deliciousness, marketing leaders will learn from those who are on the frontlines creating content that makes consumers hungry for their brand. They’ll learn how to rethink their content strategy and workflow to produce the kind of content consumers will line up for—and produce it faster. Additionally, as consumers’ tastes change and mobile apps and other new channels—such as wearables and Internet of Things—become top-selling flavors, organisations need to rethink their design tools to take advantage of the strengths of each channel.
Check out the insights in Mass Producing Deliciousness and learn how your team can create delicious content that will have consumers asking for more.