Insbesondere für Einzelhändler gewinnt der Onlinehandel jetzt oberste Priorität. Doch wenn Kundenbeziehungen zunehmend digitalisiert werden, bedeutet das auch: Eine respektvolle, authentische Kundenansprache ist jetzt wichtiger denn je.
Beaucoup attendent des entreprises – y compris celles du secteur automobile – qu’elles s’impliquent et participent à l’effort collectif pour surmonter cette crise.
With so many people confined to their homes, and with most physical retail closed, customers are increasingly looking to shop online, giving many businesses the opportunity to re-evaluate their digital set-up (or lack of).
It will likely come as little surprise that content consumption, including news, streaming video, web traffic and music streaming, has risen considerably in the COVID-19 environment.
While it may seem like there’s no such thing as “business-as-usual” in this climate, there are ways for retailers to adjust their operations, keep customers and employees happy and perhaps set the stage for a new way of working.
As we all adjust to new ways of living and working in light of COVID-19, maintaining customer relationships becomes an absolute must—especially in financial services.
After COVID-19, we will be in a different world. Businesses that have served communities and customers when they most needed it will be the survivors.
Peter Sheldon, Senior Director Commerce Strategy at Adobe, discusses how voice can complement customer experience strategies.
Price is Nice, but Customer Experience and Convenience Will Become Retail’s Biggest Differentiator in 2020
Next year will finally see the customer experience overtake price as a retail brand’s biggest differentiator.
Innovante dans la forme, avec une démonstration agrémentée de saynètes, le CXM Space fut aussi et surtout l’occasion de présenter les nouveaux concepts et produits aux clients et aux influenceurs.
Customers value experiences and digital transformation is what allows businesses to use their data, update their processes, and ultimately provide customer experiences that inspire loyalty.
Using real-time customer profiles and broad activation to create personalised experiences.
CTO Abhay Parasnis discusses how AR, VR, AI and voice will raise the bar for customer experiences.
“Happy customers spend their money both online and offline. More than ever, we should put the customer first.” – Jamie Brighton, Head of Product & Industry Marketing, EMEA at Adobe.