Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Customer Experience


Was die teuersten Uhren der Welt über die Zukunft des Einzelhandels verraten

Ins­beson­dere für Einzel­händler gewin­nt der Online­han­del jet­zt ober­ste Pri­or­ität. Doch wenn Kun­den­beziehun­gen zunehmend dig­i­tal­isiert wer­den, bedeutet das auch: Eine respek­tvolle, authen­tis­che Kun­de­nansprache ist jet­zt wichtiger denn je.

Customer Experience

Covid-19 : comment les marques du secteur automobile peuvent démontrer leur résilience

Beau­coup atten­dent des entre­pris­es – y com­pris celles du secteur auto­mo­bile – qu’elles s’impliquent et par­ticipent à l’effort col­lec­tif pour sur­mon­ter cette crise.

What the World’s Most Expensive Watches Can Tell Us About the Future of Retail

With so many peo­ple con­fined to their homes, and with most phys­i­cal retail closed, cus­tomers are increas­ing­ly look­ing to shop online, giv­ing many busi­ness­es the oppor­tu­ni­ty to re-eval­u­ate their dig­i­tal set-up (or lack of). 

Customer Experience

4 Ways Media and Entertainment Companies Can Navigate COVID-19

It will like­ly come as lit­tle sur­prise that con­tent con­sump­tion, includ­ing news, stream­ing video, web traf­fic and music stream­ing, has risen con­sid­er­ably in the COVID-19 environment.

Customer Experience

4 Ways Retailers Can Respond to COVID-19

While it may seem like there’s no such thing as “busi­ness-as-usu­al” in this cli­mate, there are ways for retail­ers to adjust their oper­a­tions, keep cus­tomers and employ­ees hap­py and per­haps set the stage for a new way of working.

Customer Experience

Strengthen Customer Relationships in Uncertain Times

As we all adjust to new ways of liv­ing and work­ing in light of COVID-19, main­tain­ing cus­tomer rela­tion­ships becomes an absolute must—especially in finan­cial services.

Customer Experience

Why it’s so Important to Adapt to Your Customers’ Needs

After COVID-19, we will be in a dif­fer­ent world. Busi­ness­es that have served com­mu­ni­ties and cus­tomers when they most need­ed it will be the survivors. 

Customer Experience

Why Voice Technology Talks Directly to Customer Loyalty and Brand Trust

Peter Shel­don, Senior Direc­tor Com­merce Strat­e­gy at Adobe, dis­cuss­es how voice can com­ple­ment cus­tomer expe­ri­ence strategies.

Customer Experience

Price is Nice, but Customer Experience and Convenience Will Become Retail’s Biggest Differentiator in 2020

Next year will final­ly see the cus­tomer expe­ri­ence over­take price as a retail brand’s biggest differentiator. 

Customer Experience

De l’intégration à la logique de plateforme pour améliorer l’expérience client

Inno­vante dans la forme, avec une démon­stra­tion agré­men­tée de saynètes, le CXM Space fut aus­si et surtout l’occasion de présen­ter les nou­veaux con­cepts et pro­duits aux clients et aux influenceurs. 

Do Not Attempt Digital Transformation (Without Supervision)

Cus­tomers val­ue expe­ri­ences and dig­i­tal trans­for­ma­tion is what allows busi­ness­es to use their data, update their process­es, and ulti­mate­ly pro­vide cus­tomer expe­ri­ences that inspire loyalty.

Customer Experience

Solving the Customer Data Platform Problem

Using real-time cus­tomer pro­files and broad acti­va­tion to cre­ate per­son­alised experiences.


The Future of Customer Experiences

CTO Abhay Paras­nis dis­cuss­es how AR, VR, AI and voice will raise the bar for cus­tomer experiences.

Customer Experience

Adobe Experience Forum: four trends that dominate Customer Experience Management

Hap­py cus­tomers spend their mon­ey both online and offline. More than ever, we should put the cus­tomer first.” – Jamie Brighton, Head of Prod­uct & Indus­try Mar­ket­ing, EMEA at Adobe.

Customer Experience