Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Customer Experience

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Was die teuersten Uhren der Welt über die Zukunft des Einzelhandels verraten

Ins­beson­dere für Einzel­händler gewin­nt der Online­han­del jet­zt ober­ste Pri­or­ität. Doch wenn Kun­den­beziehun­gen zunehmend dig­i­tal­isiert wer­den, bedeutet das auch: Eine respek­tvolle, authen­tis­che Kun­de­nansprache ist jet­zt wichtiger denn je.

Customer Experience

Covid-19 : comment les marques du secteur automobile peuvent démontrer leur résilience

Beau­coup atten­dent des entre­pris­es – y com­pris celles du secteur auto­mo­bile – qu’elles s’impliquent et par­ticipent à l’effort col­lec­tif pour sur­mon­ter cette crise.

What the World’s Most Expensive Watches Can Tell Us About the Future of Retail

With so many peo­ple con­fined to their homes, and with most phys­i­cal retail closed, cus­tomers are increas­ing­ly look­ing to shop online, giv­ing many busi­ness­es the oppor­tu­ni­ty to re-eval­u­ate their dig­i­tal set-up (or lack of). 

Customer Experience

4 Ways Media and Entertainment Companies Can Navigate COVID-19

It will like­ly come as lit­tle sur­prise that con­tent con­sump­tion, includ­ing news, stream­ing video, web traf­fic and music stream­ing, has risen con­sid­er­ably in the COVID-19 environment.

Customer Experience

4 Ways Retailers Can Respond to COVID-19

While it may seem like there’s no such thing as “busi­ness-as-usu­al” in this cli­mate, there are ways for retail­ers to adjust their oper­a­tions, keep cus­tomers and employ­ees hap­py and per­haps set the stage for a new way of working.

Customer Experience

Strengthen Customer Relationships in Uncertain Times

As we all adjust to new ways of liv­ing and work­ing in light of COVID-19, main­tain­ing cus­tomer rela­tion­ships becomes an absolute must—especially in finan­cial services.

Customer Experience

Why it’s so Important to Adapt to Your Customers’ Needs

After COVID-19, we will be in a dif­fer­ent world. Busi­ness­es that have served com­mu­ni­ties and cus­tomers when they most need­ed it will be the survivors. 

Customer Experience

Why Voice Technology Talks Directly to Customer Loyalty and Brand Trust

Peter Shel­don, Senior Direc­tor Com­merce Strat­e­gy at Adobe, dis­cuss­es how voice can com­ple­ment cus­tomer expe­ri­ence strategies.

Customer Experience

Price is Nice, but Customer Experience and Convenience Will Become Retail’s Biggest Differentiator in 2020

Next year will final­ly see the cus­tomer expe­ri­ence over­take price as a retail brand’s biggest differentiator. 

Customer Experience

De l’intégration à la logique de plateforme pour améliorer l’expérience client

Inno­vante dans la forme, avec une démon­stra­tion agré­men­tée de saynètes, le CXM Space fut aus­si et surtout l’occasion de présen­ter les nou­veaux con­cepts et pro­duits aux clients et aux influenceurs. 

Do Not Attempt Digital Transformation (Without Supervision)

Cus­tomers val­ue expe­ri­ences and dig­i­tal trans­for­ma­tion is what allows busi­ness­es to use their data, update their process­es, and ulti­mate­ly pro­vide cus­tomer expe­ri­ences that inspire loyalty.

Customer Experience

Solving the Customer Data Platform Problem

Using real-time cus­tomer pro­files and broad acti­va­tion to cre­ate per­son­alised experiences.

Personalisation

The Future of Customer Experiences

CTO Abhay Paras­nis dis­cuss­es how AR, VR, AI and voice will raise the bar for cus­tomer experiences.

Customer Experience

Adobe Experience Forum: four trends that dominate Customer Experience Management

Hap­py cus­tomers spend their mon­ey both online and offline. More than ever, we should put the cus­tomer first.” – Jamie Brighton, Head of Prod­uct & Indus­try Mar­ket­ing, EMEA at Adobe.

Customer Experience