Reinventing loyalty: infographic

Customer ExperienceNews

There’s no ques­tion that there has been a seis­mic shift in how we regard brands over the past decade. It cer­tain­ly feels like con­sumer loy­al­ty has become increas­ing­ly dilut­ed, so what’s dri­ving this trend? Work­ing with Gold­smiths, Uni­ver­si­ty of Lon­don, we set to find out. We sur­veyed con­sumers around Europe, as well as con­duct­ed exper­i­ments with a group of peo­ple to get an in-depth under­stand­ing of how they inter­act with brands.

Want to know more? See the info­graph­ic below and read the blog post with the full report.


Customer Experience, News
David Burnand

Posted on 13-09-2017


Comments

  • By Mirela - 1:31 PM on September 13, 2017   Reply

    We have to define first what this loy­al­ty means for cus­tomer. Great info­graph­ic!

  • Exact­ly arti­fi­cial intel­li­gence (AI) plays vital role to pro­vide great cus­tomer expe­ri­ence and improve loy­al­ty. Great info­graph­ics.

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