There’s no question that there has been a seismic shift in how we regard brands over the past decade. It certainly feels like consumer loyalty has become increasingly diluted, so what’s driving this trend? Working with Goldsmiths, University of London, we set to find out. We surveyed consumers around Europe, as well as conducted experiments with a group of people to get an in-depth understanding of how they interact with brands.
Want to know more? See the infographic below and read the blog post with the full report.