Retail, more than any other industry, is bringing digital style to its markets to better engage and serve customers. In fact, the 2016 Digital Marketing Survey found that 65 percent of retail marketers considered their digital efforts to be “focused” or “advanced,” and they have solid plans to maintain that lead over the next three years.
How do they plan to do this? The “Digital Retail Marketing Is on Trend” infographic highlights some of retailers’ key strategies.
The survey is further summarized in the guide, Four Essential Elements for Digital Maturity, which will show you how data-driven marketing can help you to better understand your customers, how customer experiences can create brand loyalty, and much more.