Digital Experiences that Put the Customer First

Sun­rise Com­mu­ni­ca­tions Group rolls out new dig­i­tal expe­ri­ences using Adobe Mar­ket­ing Cloud.

Con­sumers today rely on dig­i­tal for almost every­thing, whether it’s for work or fun. At the core of every expe­ri­ence is the expec­ta­tion for fast and reli­able con­nec­tions, plac­ing tremen­dous pres­sure on tele­com com­pa­nies to deliv­er on promised tech­nol­o­gy advances.

Sun­rise Com­mu­ni­ca­tions Group is the sec­ond largest tele­com in Switzer­land, offer­ing mobile, land­line, inter­net, and dig­i­tal tele­vi­sion ser­vices to more than three mil­lion cus­tomers. Diverse prod­uct lines give the com­pa­ny an edge over com­peti­tors, but Sun­rise Com­mu­ni­ca­tions is always look­ing for ways to improve ser­vices. The com­pa­ny decid­ed to redesign its dig­i­tal expe­ri­ences around what cus­tomers want: fast load­ing times, per­son­al­ized web­sites, easy mobile access, and self-ser­vices tools that make pay­ing bills or adjust­ing ser­vices as sim­ple as click­ing a few but­tons.

Sun­rise Com­mu­ni­ca­tions pow­ers its dig­i­tal trans­for­ma­tion with Adobe Mar­ket­ing Cloud, includ­ing Adobe Expe­ri­ence Man­ag­er, Adobe Tar­get, Adobe Ana­lyt­ics, and Adobe Cam­paign solu­tions.

With Adobe Cam­paign, the com­pa­ny auto­mates mar­ket­ing cam­paigns, allow­ing mar­keters to reach cus­tomers across email, text, mobile, and social. Work­ing with­in a sin­gle tool boosts pro­duc­tiv­i­ty and encour­ages a faster time to mar­ket for infor­ma­tion about ser­vices. Met­rics mea­sured through Adobe Ana­lyt­ics pro­vide valu­able insights that help teams deter­mine what cus­tomers are look­ing for and pro­vide them more of the expe­ri­ences they want.

By inte­grat­ing Adobe Expe­ri­ence Man­ag­er with the SAP Hybris e-com­merce plat­form, Sun­rise Com­mu­ni­ca­tions is pro­vid­ing cus­tomers with dynam­ic prod­uct pages and per­son­al­ized expe­ri­ences. Cre­at­ing new web­sites with Expe­ri­ence Man­ag­er is so sim­ple that design­ers no longer need to wait for devel­op­ers. They sim­ply select con­tent from a cen­tral con­tent man­age­ment hub and cus­tomize respon­sive tem­plates designed with mobile acces­si­bil­i­ty in mind. The result is accel­er­at­ed deliv­ery of infor­ma­tion, with mul­ti-seg­ment and mul­ti-lan­guage web­sites cre­at­ed in as lit­tle as four hours.

We want­ed to devel­op one of the most effi­cient process­es for online stores in the tel­co busi­ness to enable cus­tomers to achieve their goals in just a few steps,” says Dr. Janos Heé, Dig­i­tal Busi­ness Direc­tor at Sun­rise Com­mu­ni­ca­tions. “We accom­plished the mis­sion in record time.”

Read the full Sun­rise Com­mu­ni­ca­tions sto­ry here

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *